Opens this Saturday!!!
Billionaire Boys Club/Ice Cream are proud to announce the opening of there first ‘Satellite’ temporary store on the 12th December 2009, London.
BBC/Ice Cream was established in 2005 by Pharrell Williams and Nigo (founder of the highly successful A Bathing Ape*/BAPE.) Pharrell is one of the most successful and prolific music producers of his time, having also become a fashion icon in his own right. Nigo, who in 1993 founded A Bathing Ape*, is regarded as a pioneer in the luxury street wear market with Bape becoming one of the most exclusive and iconic brands available today.
Currently stocked in some of Europe’s most highly regarded boutiques -including Colette, Paris and Firmament, Berlin and alongside department stores Harvey Nichols and Selfridges the Satellite pop-up store is the first of it’s kind world wide. The store, located next to Bape London, will stock exclusive items for a limited period in an environment which reflects the highly regarded and much acclaimed flagship store’s in Tokyo, Hong Kong and New York.
The Satellite store will also hold court to photographer, Neil Bedford’s first solo exhibition showcasing images from his N*E*R*D collection. With exclusive access to the band, Neil Bedford got up-close and personal with the musicians, Pharrell Williams, Chad Hugo, Shay and Fam-lay producing and array of striking black and white prints.
The Billionaire Boys Club/Ice Cream ‘Satellite’ temporary store will be open for a limited time only.
38 BEAK STREET, LONDON, W1F