N*E*R*D in Blackbook Magazine

Hit the jump for the interview and more photos…

Pharrell Williams is seated in a large photo studio in Manhattan’s West Village surrounded by a gaggle of young women. In between bites of chicken, the notorious ladies’ man and leader of experimental avant-funk trio N.E.R.D says to his coterie, “Our new album is called Nothing, because what would we be without women? It doesn’t matter if we’re white, black, gay, straight, hickory, pinstripe, alien—women are essential to our existence.” Ponytails bob in emphatic agreement.

But N.E.R.D’s fourth album, the culmination of Williams’ work with bandmates Chad Hugo and Sheldon “Shay” Haley over the past two years, is about more than charming the fairer sex. At times, Nothingsounds like the Beatles after their LSD awakening, and at others like the Doors, all hypnotic vocals and fuzzy guitars. The song “It’s in the Air” is a meditation on hate that opens with a tirade courtesy of U.S. Representative Patrick Kennedy wherein the congressman attacks media outlets for ignoring the war in Afghanistan. “In the past, we just wanted to be an interesting band,” says Williams, 37. “Now, we want to penetrate culture on a level that changes the way people think.” His choice of words seems telling.

Williams’ deliberate shift from playboy to politico is felt all over Nothing, which he approached with a new-found sensitivity to global affairs. “We looked at the war, we looked at commerce, we looked at finance, we looked at the environment,” he says. It’s heavy stuff for a band whose inaugural single was called “Lapdance.” But, he adds, smiling, “We also looked at other interesting things, like the new Ferrari. I like a flower as much as I like a Ferrari. If it’s under the sun, why do I have to choose just one?”

For Nothing, 27 initial tracks were whittled down to the dozen or so that appear on the mastered album. The ones that got cut weren’t “magical,” Hugo says. “They were all great songs,” adds Williams, “but we needed something that will make people go, ‘What the fuck was that?’ When you hear this music, you’re gonna bug out.” Given the underwhelming critical reception of N.E.R.D’s last couple offerings, the band had better hope to blow a few minds.

Their last album, Seeing Sounds, received a 4.6 rating out of 10 from influential music website Pitchfork. It was a slight improvement from their previous effort, 2004’s Fly or Die, which earned a mere 3.1. Anyone with a fixed-gear bike and a fade knows these aren’t good scores. In fact, they’re awful. “What’s Pitchfork?” asks Williams, with seeming sincerity. After Haley enlightens him, Williams says, “At the end of the day, criticism is distraction. Somebody else will read those reviews and be like, ‘Fuck them. They don’t know.’ We’re just lucky to be on their radar.”

To imagine Williams off anyone’s radar is difficult, especially for those of us raised on MTV. For 12 years, he helped reinvent the sound of R&B and hip-hop as part of the Neptunes, combining stripped-down, sexed-up funk with contagious pop hooks. Williams became notorious for appearing in the videos for the hits he helped create—there have been more than 120 of them since 2000—singing
choruses in his trademark falsetto alongside Jay-Z, Madonna, and Justin Timberlake. (The tag “feat. Pharrell” became a staple of chart-topping songs throughout the aughts.)

Although Williams now lives in Miami, all three members of N.E.R.D still identify as poor childhood friends from Virginia Beach who unexpectedly made it big, or, as Haley puts it, “three lucky-ass dudes.” Williams says, “I never thought N.E.R.D was going to become this big thing. I didn’t think 10 years later we would be doing interviews and shit. If you’ve seen the type of poverty that I’ve seen, you never get used to this stuff.”

Humility from the guy who once rapped, “Her ass is a spaceship I want to ride”? Thankfully, this grown-up version of N.E.R.D hasn’t meant completely abandoning the pomp and swagger it takes to write a club banger. To wit, a video posted on the blog for Billionaire Boys Club, the name of Williams’ clothing label, shows Williams surveying a packed, sweaty crowd inside an afterparty for the Monaco Grand Prix. At least 30 bottles of Cristal are carried over to his table—a gift from a very wealthy friend—when the DJ announces the debut of Nothing’s first single, “Hot-n-Fun,” a bass-heavy come-on featuring Nelly Furtado, and one of the album’s few remnants of old-school N.E.R.D.

Back at the shoot, Williams stands shirtless in the middle of an empty room with tall, white walls. When someone pokes fun at his slight belly—his usually toned stomach lacks noticeable definition—he says, “One day, I’m too skinny. The next, I’m too fat. I can’t win.” He puts on a fur headpiece, and, as if to refute the notion that an older, less vain, more political Pharrell might have lost his edge, he yells, “I’m a soul brother now. All the white bitches, get naked! I repeat: all the W-H-I-T-E bitches, get naked!” For a minute, we think they might.

16 Responses to N*E*R*D in Blackbook Magazine
  1. DJ Pay Homage™

    Kudos guys! Taking it back to Parliament!

  2. MrsSk8brdP

    Loved it!!! P and the guys are so humble… they never forget where they come from. Pharrell looks good w/o his shirt on!

  3. TM

    LOL; This was sick!

  4. Droolin

    has this been photoshopped?

    chad looks like lucifer in the bottom right picture

  5. Mellow

    Good article and the pictures are stunning, really…
    But what is Pharrell’s raving about white bitches getting naked…?
    This is weird and a bit disturbing, I thought this guy was way beyond ethnic considerations…

  6. ♥LoveDrunk♥

    when ur thinkin I’ll already be naked! I love this Dude that much! And P.W. what would a Woman be with out a Man. Ying & Yang Baby all day. Just gotta found the right one that bring that love down. Oh yeah!xoxo

  7. Eurshla

    No Comment.

  8. Sorox

    Good interview…I really laughed at P’s explanation on his belly haha!

  9. Sorox

    P is very vain

  10. MissBBCBabe

    pics are great and i like the interview

  11. MissBBCBabe

    wait? all the white bitches get naked? :shock:

  12. Mellow

    Yeah, that’s weird, to say the least…
    I wish he could explain that, I guess it was just a bad joke or the expression of a fantasy…lol!

  13. Hatti

    Love that B&W shot!

  14. milo mel

    lol P is super random! I don’t know why the hoot nanny he said that but it was probably dumb funny to him!?!

    I totally agree with him though back in the day people used to say to me what is your fascination with that skinny dude, now people wanna comment about his stomach??! piss off I know dudes his age with beer bellies and stubble that don’t give a f*** so leave my boy alone he’s still perfect!

    oh yeah and ‘pitchfork’ can kiss my whole ass! 4.6 and 3.1 these mother fu**ers are straight crazy!

    loving these pictures though I need them in my house somewhere.

  15. zerobeat227

    lol chad looks like an eskamo

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