Check out The Perfect Moment, a new Gatorade video that was inspired by Nigel’s own point of view while riding around New York City. Nigel wanted to give viewers a look at what can happen during filming, at the elements that can and can’t be controlled and how these affect a shoot.
It takes dedicated focus and concentration to block out the surrounding distractions and land a trick. So instead of using a song for his footage, Nigel chose to include the sounds that really made up the soundtrack to his session: the sounds of his bike, of kids in the park, of the city itself.
This approach showcases the laser-focus Nigel exhibits to get his job done despite noise, people and other distractions; a unique perspective viewers won’t see in a finished edit.