Hu is finally here. You have seen Pharrell wearing all five colorways, in addition to the exclusive Friends and Family Burgundy pair and the custom-made Light Blue pair. The collection, featuring shoes and apparel, explores humanity and celebrates cultural diversity around the world. Hu represents Pharrell’s vision of connecting people through love, passion, energy, and color.
‘Hu is short for human – human being, human race, humankind,’ said Pharrell. ‘But Hu, itself is also a reference to color. As human beings, we all have a color. We all look different, we all speak different languages, but we’re all connected.
Through the launch of Hu, Pharrell looks to shine a spotlight on communities around the world, sharing stories and traditions of humanity. In this first collection Native Americans from North Dakota invited Pharrell into their community to share their stories of compassion and culture, carrying on traditions of language, prayer, celebration and knowledge from one generation to the next. Pharrell states:
‘I am so thankful to the people of MHA Nation who shared their journey and experiences with me. I want to use my platform for people to tell their stories and help empower people no matter where they’re from. By understanding humanity’s past, we will build a bridge to its future.’
In continuation of the limited-edition Yellow NMD that released this past July, the Hu collection offers a diverse range of full-color footwear with dynamic activewear. The five new NMD colorways are Scarlet, Black, Sharp Blue, Green, and Tangerine.The Hu footwear features adidas Primeknit™ uppers, energy-returning white adidas Boost™ midsoles, and a breakthrough lacing system for the laces to be woven through the stabilizer of the shoe’s cage to offer both support and movement. The shoe also boasts an internal toe cap for a unique shape and a new modernized curved collar. Each color is printed with its own split slogan, such as “Hu Race,” “Human Species,” or “Hue Man.” Celebrating a spirit of equality, acceptance, co-existence and understanding, the apparel features flags, stripes, and translations of the phrase “Human Race” in English, French, and Japanese. The collection offers apparel styles for men and women. Pharrell sums up the collection’s message simply:
‘I play for the human race.’
The apparel from the Hu Collection will be releasing this Thursday, September 29th at all official Billionaire Boys Club Flagship locations. For the Sneakers, we will be hosting a Digital Raffle tomorrow for our tri-state area customers. Keep an eye on our Blog and Instagram for the latest updates; make sure to have your notifications turned on for Instagram.
For Europe, check in with BBC Europe.
For Japan, check in with BBC Japan for release information.
Watch a clip from Pharrell’s visit below. More images of the Hu Collection after the jump. Information for the Digital Raffle will be on the Blog tomorrow.
We’re proud to present our next Flagship Exclusive accessories: leather goods. We have developed a leather key loop and a card case for your essentials. The BBC Keyloop features our Straight Logo embossed on one side, with our Mantra on the other. The BBC D&D Leather Card Case features our Diamond and Dollar pattern embossed all-over; one side has 2 slots for cards, while the reverse side has one. There is also an opening at the top for additional cash or cards. All of our leather goods come in black boxes with our Classic Curve logo stamped in silver ink at the top of the box. The Keyloop is available in 3 colors while the Card Case is available in 2 colors. Hit the jump for more images. These accessories are ONLY available at Official Flagship locations.
We’ve been working on developing accessories exclusively for our Flagship locations. Our EVA Ashtray and Helmet Candle are now available to purchase at our NYC Flagship and Webstore. The EVA Ashtray features our Primary Life Support graphic in the center of the triangular glass shape, measuring approximately 3.5″ in width. Our Helmet Candle has a green tea scent, measures approximately 4.5″ in height, and features our Helmet Head graphic on the frosted glass. The candle comes packaged in a black box with our Classic Curve logo in silver ink printed at the top of the box. During our development process, we held votes via Snapchat on which graphic you liked best for the ashtray and which wick to use for the candle (bamboo vs. cotton). A big thanks to all of you who voted and shared your opinion with us. They will be arriving to our Flagships in Europe and Japan soon. Hit the jump for more images.
We have teamed up with adidas and Pharrell to reimagine the iconic Stan Smith in full color with summer-ready palm tree patterns. The Palm Tree pack is the first to feature kicks and apparel, with a matching track jacket, t-shirt, tank top, and shorts. The palm tree pattern was inspired by an early ICE CREAM shoe, which never released. The prints are emblazoned on soft Nappa leather, available in vivid green and orange-red colorways. The red pair features a frosted red midsole while the green pair is featured on a classic white Stan Smith silhouette. Each pair comes with two additional colorful lace options, in addition to the white laces that come on the shoe. Our Helmet Head graphic is featured on the tongue, our Floating B logo is shown on the left heel tab, and the classic adidas logo is featured on the right heel tab. The Palm Tree Pack will release in-store and online on Saturday, June 25th at official Flagship locations and select stockists. Hit the jump for more images and check our Snapchat (bbc_icecream) for a closer look.
Click here to shop in Europe.
Click here to shop in Japan.
Click here to shop in the U.S.A. Collection will go live on Saturday, June 25th at 12 pm EST.
Awaken in a dreamscape.
Feel the frequency of the waves of Pink Beach.
There is no us and them.
Here we all belong.
The adidas Originals = Pharrell Williams Pink Beach Consortium Collection has arrived. This limited edition collection was inspired by the magic of island culture. The apparel features colorful graphics with blissed-out slogans printed and embroidered for a premium, handmade quality. The lightweight sneakers are available in 2 styles, with 2 color ways for each option: white and green or multicolor. The footwear features a patched elastic upper, a molded synthetic suede heel, complete with embossed Pharrell logo. Shop the collection at any official Flagship store or online now.
Hit the jump for more images and stay tuned for the adidas Originals Pink Beach Collection that will drop next week, featuring more apparel and footwear.
After our first collaboration Sold Out in 3 Minutes, we have gone back into the design lab with Casetify for Round 2. Introducing 5 new designs for the iPhone 6/6S, 6+/6S+ and Apple Watches. The phone cases are featured on Casetify’s New Standard case, crafted with durable polycarbonate to offer dual-layer protection. The back plates are interchangeable to allow the user to swap designs. Our Starfield pattern covers the Apple Watch Bands, available in a tonal Red or Blue colorway. The strap is flexible, sweat-resistant TPU material with Stainless steel hardwear and matte back loop. This collaboration is available exclusively at our Official Flagship locations. Click to shop your region: United States, Europe or Japan.
Xavier Veilhan’s new double exhibition at Galerie Perrotin’s New York and Paris locations explores the links between music and the visual arts. It features sculptures of some of the most renowned pop music producers, including the Neptunes (Pharrell and Chad), Quincy Jones, Lee “Scratch” Perry, Rick Rubin, and others. The project’s unique artistic process involves combining digital body scan technology with reference portraits sketched by the artist. “Music” opens in New York on Feb. 26 and in Paris on March 7, with both editions ending on April 11. For more info, head to the Galerie Perrotin website.
World-renowned visual artist Takashi Murakami will begin a nationwide tour screening his debut film JELLYFISH EYES at cultural institutions in eight US cities.
Pharrell worked with Murakami to create a remix to a song used in the movie (get a first look here), and BBC has collaborated with Kaikai Kiki Co. to produce an exclusive T-Shirt that will be sold at each of the screenings, as well as the online and flagship stores.
The winning design by Kim Kähkönen is now available at our NYC Flagship and Webstore here. A big thank you to all +600 of you who have participated in the contest.
Check out the black colorway after the jump…. Read More…