Hu is finally here. You have seen Pharrell wearing all five colorways, in addition to the exclusive Friends and Family Burgundy pair and the custom-made Light Blue pair. The collection, featuring shoes and apparel, explores humanity and celebrates cultural diversity around the world. Hu represents Pharrell’s vision of connecting people through love, passion, energy, and color.
‘Hu is short for human – human being, human race, humankind,’ said Pharrell. ‘But Hu, itself is also a reference to color. As human beings, we all have a color. We all look different, we all speak different languages, but we’re all connected.
Through the launch of Hu, Pharrell looks to shine a spotlight on communities around the world, sharing stories and traditions of humanity. In this first collection Native Americans from North Dakota invited Pharrell into their community to share their stories of compassion and culture, carrying on traditions of language, prayer, celebration and knowledge from one generation to the next. Pharrell states:
‘I am so thankful to the people of MHA Nation who shared their journey and experiences with me. I want to use my platform for people to tell their stories and help empower people no matter where they’re from. By understanding humanity’s past, we will build a bridge to its future.’
In continuation of the limited-edition Yellow NMD that released this past July, the Hu collection offers a diverse range of full-color footwear with dynamic activewear. The five new NMD colorways are Scarlet, Black, Sharp Blue, Green, and Tangerine.The Hu footwear features adidas Primeknit™ uppers, energy-returning white adidas Boost™ midsoles, and a breakthrough lacing system for the laces to be woven through the stabilizer of the shoe’s cage to offer both support and movement. The shoe also boasts an internal toe cap for a unique shape and a new modernized curved collar. Each color is printed with its own split slogan, such as “Hu Race,” “Human Species,” or “Hue Man.” Celebrating a spirit of equality, acceptance, co-existence and understanding, the apparel features flags, stripes, and translations of the phrase “Human Race” in English, French, and Japanese. The collection offers apparel styles for men and women. Pharrell sums up the collection’s message simply:
‘I play for the human race.’
The apparel from the Hu Collection will be releasing this Thursday, September 29th at all official Billionaire Boys Club Flagship locations. For the Sneakers, we will be hosting a Digital Raffle tomorrow for our tri-state area customers. Keep an eye on our Blog and Instagram for the latest updates; make sure to have your notifications turned on for Instagram.
For Europe, check in with BBC Europe.
For Japan, check in with BBC Japan for release information.
Watch a clip from Pharrell’s visit below. More images of the Hu Collection after the jump. Information for the Digital Raffle will be on the Blog tomorrow.