Posts by: BBC Ice Cream

Happy – A Children’s Book by Pharrell

In the wake of the mega-success of Pharrell’s 2014 hit song “Happy!”, Pharrell partners with publishing giant Penguin Books to bring the universal message of happiness into the homes of young readers everywhere. The book, which shares its name with the song, blends illustrations and photographs of children all over the world celebrating what happiness means to them.

Pharrell’s hope for the book is that it “inspires a child’s imagination and creativity and that it teaches the importance of being happy and true to yourself”.

Happy will be available for $19.99 USD at the Billionaire Boys Club NYC Flagship and most retailers that sell children’s books Tuesday, October 6th.

In addition to the release of the book, Pharrell and Penguin Books joined forces with non-profit literacy organization, FirstBook, to donate up to 50,000 books to children in need. The social media wide-campaign uses the #ReadHappy for supporters to share why reading makes them happy. Each post shared on Twitter and Instagram will lead to a donation.


Billionaire Boys Club x Casetify | Limited Edition Collection

Embracing the spirit of individuality and celebrating originality, Billionaire Boys Club has teamed up with leading consumer electronics brand Casetify to pair forward-thinking tech wearables with our iconic Sk8thing-designed logos. The synergy of both brands is echoed in the 6-piece collection, which borrows from the tech giant’s fine attention to detail and our affinity for color.

The limited edition collection pays homage to Billionaire Boys Club’s exploratory astronaut and ICECREAM’s beloved popsicle and drippy print. Our NYC flagship will be the first official U.S. retailer to carry Casetify’s iPhone 6S/6 cases and Apple Watch bands, timed just as Apple ushers in its newest phone.

The iPhone 6S/6 cases and 32mm/42mm Apple Watch straps are limited to 200 pieces. Priced at $40 USD and $70 USD respectively, both will be exclusively sold at the BBC NYC flagship and starting Friday, October 9, 2015 at 12pm EST.


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Nigel Sylvester – “Go!”

Pro BMX rider Nigel Sylvester launches his premiere episode titled “Go!” where he rides around NYC filming his journey via a GoPro camera. The action-packed tour of the City gives us an up close and personal experience of what it’s really like to ride his bike.

For more info and Nigel’s other videos head to

HUMAN MADE x Coca-Cola Collection by NIGO

Celebrating 100 years of the iconic Coke bottle, NIGO teams up with Coca-Cola for a special, limited edition collection with HUMAN MADE. The capsule collection includes five heavyweight t-shirts with vintage-inspired graphics that feature the classic Coke bottle and logo. A hand-painted “hariko” papier-mâché replica bottle completes the exclusive collection.

The HUMAN MADE x Coca-Cola T-shirt series and replica bottle will be available in extremely limited quantities in-store and online tomorrow, September 12. In addition to the t-shirt release, our NYC flagship will be giving out free Coca-Cola to customers all day. Stop by and grab a Coke!

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