Posts by: BBC Ice Cream

King Push Release Time

UPDATE: King Push x EQT Running Guidance ’93 will release at 3 pm EST at our NYC Flagship today. Limited quantities. See you soon…


King Push x EQT Running Guidance ’93

The King Push x EQT Running Guidance ’93 will release at our NYC Flagship tomorrow, November 27th. This release is a continuation of Pusha’s 2014 design inspiration, which is nostalgic to a 1990’s hip-hop era and deeply rooted in hip-hop culture. The King Push x EQT Running Guidance ’93 sneaker received a design update with premium materials including a translucent outsole with visible measuring lines, black midsole with tonal reflective 3 stripes, fish scale heel counter and cracked Italian leather detailing.

Quantities are very limited so be sure to come through early. Doors will open at 11 AM. Hit the jump for more photos.


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adidas Originals = Pharrell Williams Billionaire Boys Club Pony Hair Release

A decade after the launch of Pharrell’s footwear label “Ice Cream” we collaborate with adidas Originals and Pharrell to reactivate the DNA of the shoe. A tribute to the iconic Stan Smith model, we will be releasing the adidas Originals = PHARRELL WILLIAMS Billionaire Boys Club Stan Smith Pony Hair Sneakers tomorrow at our NYC Flagship Store. Doors will open at 12 pm. The shoes will be available in Men’s sizing from size 4 to 12 with a retail price of $200. If there are any remaining sneakers after the in-store release, they will be available online at 3pm EST. Stay tuned to our Twitter account for the latest updates. Product images after the jump.

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