Day 3 in Tokyo
We stopped by the Tokyo Billionaire Boys Club & Ice Cream Flagship Store today.
One of our employees really took out motto to heart!
3 photo shoots in a row, you guys saw the Blueberry Waffles kicks yesterday, here are the Banana Waffles. Strawberries also are on the way.
Teriyaki Boys -1 in full effect, they are shooting their video tomorrow for the new single.
Goodman stopped by wearing our Billionaire Boys Club Gortex Wind Stopper blazer which just dropped in our stores and at a few of our retail partners.
Shadi was on hand to shoot our new look book, we did catch him eating on the job in between shots.
Could this really be safe and does this guy have a huge helmet?
23 comments

the tattoo and the new waffles are sick..
i still haven’t worn my original waffles..
Open the store in Amsterdam! we need it!
Tokyo… THE DOPEST CITY IN THEE WORLD MANG!!! I GOT MY TICKETS FOR THE GLOW IN THE DARK TOUR…SASKATOON BAB3Y
You’re so handsome Pharrell!
uh oh…I see the ‘crashed car; series is gonna include a maybach….doesnt look wrecked tho
That guys tat is sick. Those shoes are so amazing. I want them!
daaaaamn, that tattoo is crazy! seriously crazy!
and that 1st pic looks like the flyest ski lodge fit ever lol
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Hey Pharrell – Come and Make A Flagship Here In Iran
.Really Impressed By The Lookbooks.
we need waffles with bacon…..sick tatoo nice typo aswell. keep the good stuff comin!!
Just came on the site to see what’s new, and can I just say: Pharrell you look so cute in your Billionare Boys bomber! I would have worn the white one too!
Eeen-ter-esting, tit-for-tat. tattoo!! The rear end on the motorcycle reminds me of a motorboat, but honestly, I would’nt resist taking a shakedown ride anyway.
The ice cream sandwich, all in all is a brilliant concept dessert, but Nothing beats sandwiching vanilla ice cream with two hot-off-the-iron waffles, Insane greatness indeed!! I have ever tasted!
I take a liking to Goodman’s ensemble. His cool Hugh Hef yacht BBC blazer is amazing! This adds instant downtown cool to some style to the ever so conservative look of a corporate office!
Well, it’s a great motto, so why not?
did you ever do work with daylek?
some of his graphx are dope!
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why do u look so sad in the photoshoot?
*SMILE!*
had no idea u guys were in town?! gonna pop down to Harajuku on the off chance that u may have a return visit to the store!!!
I never knew that dude has that tat, he was the one that recomended me to get the purple and blue ice cream hat rather than the yellow/purple one…nice guy and super nice tattoo!
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First pic……fresh. That jacket is fiyah!
I will wait for the strawberries.
http://ruadovale.myminicity.com/ hei mr skate boi P! see my city em Portugal!
Pharrell come to Portugal just one more Time!!
man i love that tattoo
yessurr!!
Dope tat, I’m feeling the old Hugh Hef style smoking or lounge jacket. Its a sleek look.
-Expressive Frontier Blog
I love pharrell’s jacket, but prefer it in black.
That tattoo is hot! I like that.
í am loving that wind stopper jacket! you may know camilla & marc, who have done something very similar for ladiiiiiiiiiiiiies. but theirs is main cream black trim i think. either way – japan is a hot place.