Barclays

July 13th, 2009

Another really nice ad, this time from Barclays Bank directed by Nicolai Fuglsig and produced by Venables Bell & Partners.

via Fubiz.net


12 comments
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12 Comments so far

  1. paulTrone July 13th, 2009 10:31 pm

    I love the illusions created. The concept is executed very well.

    http://www.paultrone.com/blog

  2. SommerSoft July 13th, 2009 10:58 pm

    This ad targets males – upper class to affluent market. Moves like a long-form typical bank ad with a little style. Interesting way to tout the bank’s personal customer experience opposed to research, trends and data during these “strange times”. The word “recession” seems to be operative in everyone’s sentences lately…The cool thing about this is it reveals the same conceptual approach as a film (I know it’s an ad) like “28 Days Later” or “I Am Legend”, where the city is in ruin, decay, desolate, barren, unrelatable or unfriendly… It’s funny that they drew this parallel to the world’s current financial situation. What if “business” got even faker than it is today? SCARY…The old ways of doing business are definitely over. After our current global economic situation, I doubt we’ll ever get back to the days of old. Change is in the air, for better or for worse. Thanks for posting this stuff you guys!

  3. SommerSoft July 13th, 2009 11:02 pm

    Or maybe dude was simply drunk quietly… I mean, he WAS bumping into to sh!t AND just left a bar…. ;-) I’d be drinking too if all those scary plastic muthaf@ckas were everywhere.

    I’m just sayin’.

  4. kid charlemagne July 14th, 2009 12:00 am

    damn, this commercial is very creative and smart.

  5. Lolita July 14th, 2009 2:35 am

    clever ad, especially after what has happened in the past 10 months.
    always need a bank you can trust…….

  6. vanillasweet July 14th, 2009 2:56 am

    a haaa. good advertising.

  7. Billyy July 14th, 2009 6:49 am

    haha thats awesome

  8. Flow July 14th, 2009 9:59 am

    really cool

  9. JuJu~bee July 14th, 2009 7:52 pm

    Jumpin’ Jehosafats!!! :roll: this is hiLARious in a I’m shakin’ in my phuckin’ panties kyna way…geeeeze!
    SommerSoft u took tha words rite outta my mouth…couldn’t put it into perspective any better way…guess thats y were sabering err’bit of our stocks huh? :???:
    *I can’t even lie*
    Even moreso…now n days it just seems like banks r blatantly serving people wit a whoooole nation of *crickets* and a chunky side of we don’t really give a flyin’ ratz azz…SMH!

    btw…yes, i agree, this is a very clever and shrewd ad! :wink:

  10. purplerainqueen July 15th, 2009 9:47 am

    COOL.

  11. Schoolin July 15th, 2009 10:28 am

    check out the recent Volkswagen ads…sick!!

    http://www.youtube.com/watch?v=CQ8Zyljf_t0

  12. SommerSoft July 15th, 2009 3:28 pm

    ^ re:Schoolin Volkswagen ads are always sick – leading the auto industry in effectiveness. I’m a victim of VW ads (my Jetta is bangin’) and I like German and Swedish cars.

    RE: JuJu~bee – Thanks for the shout. ;-) Glad someone understands my language. Totally feel you on the “crickets” and hording/gripping our $$$ with white knuckles. Mutual funds begin to lose so we cash them out… I wonder when I’ll trust that I will have some gain with a Fidelity or JP Morgan again. I trust “under the mattress” for savings more. ;-) Wow, banks are really a tough sell these days. Kind of like cars. Do what you want with the advertising GM, but will that really urge the consumer to embrace your brand right now?

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