Comments on: Branding 101 http://www.bbcicecream.com/blog/2009/08/03/branding-101/ Wealth is of the heart and mind. Not the pocket. Wed, 08 Feb 2012 09:38:20 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Koffie http://www.bbcicecream.com/blog/2009/08/03/branding-101/comment-page-1/#comment-34422 Koffie Fri, 14 Aug 2009 11:32:57 +0000 http://bbcicecream.com/blog/?p=10184#comment-34422 coke just takes a different marketing strategy. pepsi tries to show they are contemporary by renewing the logo, coke brings a lot of flavours, like cherry, vanilla, lemon. and now they even have zero, which is exactly the same as the light/diet coke, but with a different label and marketing aimed towards men instead of women coke just takes a different marketing strategy.
pepsi tries to show they are contemporary by renewing the logo, coke brings a lot of flavours, like cherry, vanilla, lemon. and now they even have zero, which is exactly the same as the light/diet coke, but with a different label and marketing aimed towards men instead of women

]]> By: KevinRb http://www.bbcicecream.com/blog/2009/08/03/branding-101/comment-page-1/#comment-34264 KevinRb Sun, 09 Aug 2009 16:04:40 +0000 http://bbcicecream.com/blog/?p=10184#comment-34264 Although this was amusing to me at first, I began to realize that the image doesn't show all of the great Coca Cola's Logo's for the past decades. This image is poking at fun at Pepsi's long competition with Coke. Too bad it isn't true, it would have been really if it was. Although this was amusing to me at first, I began to realize that the image doesn’t show all of the great Coca Cola’s Logo’s for the past decades. This image is poking at fun at Pepsi’s long competition with Coke. Too bad it isn’t true, it would have been really if it was.

]]> By: purplerainqueen http://www.bbcicecream.com/blog/2009/08/03/branding-101/comment-page-1/#comment-34137 purplerainqueen Thu, 06 Aug 2009 19:57:42 +0000 http://bbcicecream.com/blog/?p=10184#comment-34137 PEPSI IS THE BEST! PEPSI IS THE BEST!

]]> By: Jay.O http://www.bbcicecream.com/blog/2009/08/03/branding-101/comment-page-1/#comment-34109 Jay.O Wed, 05 Aug 2009 17:59:19 +0000 http://bbcicecream.com/blog/?p=10184#comment-34109 ;-) ;-)

]]> By: SommerSoft http://www.bbcicecream.com/blog/2009/08/03/branding-101/comment-page-1/#comment-34071 SommerSoft Wed, 05 Aug 2009 05:45:15 +0000 http://bbcicecream.com/blog/?p=10184#comment-34071 Conversely, it's interesting how Pepsi has stayed in the game (as #2) for so long...that's pretty remarkable. I like the "1950" and "1973" logos best. Conversely, it’s interesting how Pepsi has stayed in the game (as #2) for so long…that’s pretty remarkable. I like the “1950″ and “1973″ logos best.

]]> By: saogonyam http://www.bbcicecream.com/blog/2009/08/03/branding-101/comment-page-1/#comment-34054 saogonyam Tue, 04 Aug 2009 19:32:35 +0000 http://bbcicecream.com/blog/?p=10184#comment-34054 team coke!! team coke!!

]]> By: Schoolin http://www.bbcicecream.com/blog/2009/08/03/branding-101/comment-page-1/#comment-34043 Schoolin Tue, 04 Aug 2009 17:03:12 +0000 http://bbcicecream.com/blog/?p=10184#comment-34043 damn...the graphic designers over in coca cola are probably ready to throw themselves out a window. damn…the graphic designers over in coca cola are probably ready to throw themselves out a window.

]]> By: Flow http://www.bbcicecream.com/blog/2009/08/03/branding-101/comment-page-1/#comment-34033 Flow Tue, 04 Aug 2009 10:32:26 +0000 http://bbcicecream.com/blog/?p=10184#comment-34033 cool how CocaCola stays to its roots cool how CocaCola stays to its roots

]]> By: SommerSoft http://www.bbcicecream.com/blog/2009/08/03/branding-101/comment-page-1/#comment-34028 SommerSoft Tue, 04 Aug 2009 08:19:54 +0000 http://bbcicecream.com/blog/?p=10184#comment-34028 The brands that need to re-brand/re-invent the most are: -General Motors (LOL! Had to go there) -Brands that are behind the curve and losing behind competition as the influencers embrace new trends -Brands competiting with a monopoly -Brands that piggy-back off of another's success through mere imitation (notice Coca-Cola is older than Pepsi) Anything that initially lacked it's own creativity will toil and strive to be it's own entity. -Coca-Cola is such a major brand that it's LOGO doesn't affect it's popularity or sales. -Coke is trusted and reliable - it's consumers know what their gonna get. Dumbing myself down for no one and loving what I do. Keep up the ad posts! Seriously, it helps me to think like this on my campaigns! <3 The brands that need to re-brand/re-invent the most are:
-General Motors (LOL! Had to go there)
-Brands that are behind the curve and losing behind competition as the influencers embrace new trends
-Brands competiting with a monopoly
-Brands that piggy-back off of another’s success through mere imitation (notice Coca-Cola is older than Pepsi) Anything that initially lacked it’s own creativity will toil and strive to be it’s own entity.
-Coca-Cola is such a major brand that it’s LOGO doesn’t affect it’s popularity or sales.
-Coke is trusted and reliable – it’s consumers know what their gonna get.

Dumbing myself down for no one and loving what I do. Keep up the ad posts! Seriously, it helps me to think like this on my campaigns! <3

]]> By: Lolita http://www.bbcicecream.com/blog/2009/08/03/branding-101/comment-page-1/#comment-34024 Lolita Tue, 04 Aug 2009 07:28:42 +0000 http://bbcicecream.com/blog/?p=10184#comment-34024 ha! cool i favor :) ...i'm coke in oz...pepsi in the US ha! cool
i favor :) …i’m coke in oz…pepsi in the US

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