Billionaire Boys Club x Casetify | Collaboration Release

The moment you’ve been waiting for is here. The Billionaire Boys Club limited collaboration with Casetify is now available for purchase at our NYC flagship. Limited to 200 pieces, the collaboration cases are available for iPhone 6/6s and iPhone 6/6s Plus and Apple Watch straps come in both 38mm and 42mm.

Be one of the first to cop a Casetify phone case in the United States, shop the limited BBC x Casetify collection now.



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Happy – A Children’s Book by Pharrell

In the wake of the mega-success of Pharrell’s 2014 hit song “Happy!”, Pharrell partners with publishing giant Penguin Books to bring the universal message of happiness into the homes of young readers everywhere. The book, which shares its name with the song, blends illustrations and photographs of children all over the world celebrating what happiness means to them.

Pharrell’s hope for the book is that it “inspires a child’s imagination and creativity and that it teaches the importance of being happy and true to yourself”.

Happy will be available for $19.99 USD at the Billionaire Boys Club NYC Flagship and most retailers that sell children’s books Tuesday, October 6th.

In addition to the release of the book, Pharrell and Penguin Books joined forces with non-profit literacy organization, FirstBook, to donate up to 50,000 books to children in need. The social media wide-campaign uses the #ReadHappy for supporters to share why reading makes them happy. Each post shared on Twitter and Instagram will lead to a donation.


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