Pink Beach Event in LA

adidas Originals and Pharrell celebrated the launch of the Pink Beach collection at The Lot in L.A. last week. Special guests included A$AP Rocky, Big Sean, Jhene Aiko, Tyler the Creator, and DJ Khaled. Set to the Pink Beach theme, the installation featured a bright pink studio space complete with all pink clouds, sand, umbrellas, and palm trees. Take a look at the event below.

Dream Awaken Pharrell Williams Pop Up Experience

Last week, adidas Originals invited 20 artists to collaborate with Pharrell on a one-of-a-kind art piece. In partnership with Nice Kicks, the project was inspired by Pharrell’s latest Pink Beach collection. Watch the artists collaborate together below.

OTHERtone Episode 21

Michael B. Jordan was the latest guest on OTHERtone. The Black Panther star spoke with Pharrell and Scott Vener on various topics from movies to politics, sports to music, and more. Watch a clip from the episode below and hit the jump for more images.

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adidas Originals = Pharrell Williams Pink Beach Originals Collection


Awaken in a dreamscape.
Feel the frequency of the waves of Pink Beach.
There is no us and them.
Here we all belong.

The Originals Pink Beach Collection has arrived, continuing Pharrell’s ‘Pink Beach’ narrative for SS16. The collection features a full summer wardrobe bearing Pharrell’s illustrated icons for women and men. Similar to the Consortium Collection released last week, the garments are inspired by soulful, luminous sunny island vibes that brings Pharrell’s passion for music, art and fashion to life. Prominent patterns include the Doodle Print, straight from Pharrell’s sketchbook, the Camo Print which was inspired by rainbow eucalyptus trees from the northern islands of the Philippines, the Daisy Print, and the Surf Print.

528HZ or 528 Hertz is also a key component of Pink Beach. It is a frequency that is central to the “musical mathematical matrix of creation.” More than any sound previously discovered, the “LOVE frequency” resonates at the heart of everything. It connects your heart, your spiritual essence, to the spiraling reality of heaven and earth. Hit the jump for more images of the apparel and sneakers. Items are available now in our Flagship and Webstore. The sneakers are only available in-store.


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Drone Dance at Mount Fuji

Sky Magic curated a drone ballet show at Mt. Fuji. This was the first Live performance using 20 MIDI controlled LED flying machines, accompanied by Shamisens, Japanese traditional guitars. Sky Magic used the DMX512 to utilize flight swarming formations, music, and 16,500 LED lights to present a single audio visual extravaganza.

Via Sky Magic.

2016 Mercury Transit

Mercury passes between the Earth and the sun about 13 times per century. It’s a rare astronomical event called a planetary transit, and this happened yesterday between 7:12 a.m. and 2:42 p.m. EDT. This video is from NASA’s Solar Dynamics Observatory which captured the 2016 Mercury transit.

Video credit: NASA’s Goddard Space Flight Center/Genna Duberstein
Music: Encompass by Mark Petrie

Python Darth Vader

ELEMNT, a team of artists, designers, and makers based in New York, has covered a Disney collectible Darth Vader helmet in python skin. The collectible was based on the mold used to cast the actual movie costume. As this is a Collectors Edition, there are only 1200 of these helmets worldwide. This particular python helmet is number 235, complete with the numbered box and in the original condition. ELEMNT has only created 1. This python Darth Vader was hand-made in New York and features solid 24K gold branding at the back of the helmet. Hit the jump for more images.


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Tilt Brush By Google

Google is introducing Tilt Brush, a brush that allows the user to paint in 3D space with virtual reality. The user wears a connected HTC Vive headset in order to see their brushstrokes and creations. See the demonstration below to see how it works.

adidas Originals = Pharrell Williams Pink Beach Consortium Collection

Awaken in a dreamscape.
Feel the frequency of the waves of Pink Beach.
There is no us and them.
Here we all belong.

The adidas Originals = Pharrell Williams Pink Beach Consortium Collection has arrived. This limited edition collection was inspired by the magic of island culture. The apparel features colorful graphics with blissed-out slogans printed and embroidered for a premium, handmade quality. The lightweight sneakers are available in 2 styles, with 2 color ways for each option: white and green or multicolor. The footwear features a patched elastic upper, a molded synthetic suede heel, complete with embossed Pharrell logo. Shop the collection at any official Flagship store or online now.

Hit the jump for more images and stay tuned for the adidas Originals Pink Beach Collection that will drop next week, featuring more apparel and footwear.


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OTHERtone Episode 20

Flying Lotus joined Pharrell and Scott on OTHERtone this week. They discussed the current state of hip-hop, lyrics vs. feelings, and new ways to find music. Watch a clip below and catch the full episode here. Hit the jump for images from this episode.

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