BBC London Flagship Launch Party

The BBC EU team threw a pretty wild party for the launch of their flagship store in London. The ‘house party’ was held at 33 Portland Place, with attendees which included Flatbush Zombies, Ryan Lo, Machine-A, Jammer BBK, Calum Knight and DJ Logan Sama. Music was provided by close supporter of the brand DJ Semtex and live performances from Vic Mensa, The Underachievers and Rejjie Snow. Drinks were flown throughout the night thanks to Patron Tequila, Belaire, and Red Stripe. Check out the recap video below.

Pharrell gets Waxed!

Today Pharrell celebrated the unveiling of his new wax figure at New York’s famed Madame Tussauds Wax Attraction with the help of his friends from Merlin’s Magic Wand Charity; a foundation dedicated to providing magical days for those who are seriously ill, disabled, or disadvantaged. Pharrell’s wax look-a-like wouldn’t be complete without his signature Red adidas Track Jacket and, of course, the infamous Hat. Check out the unveiling here via Daily Mail:

Pharrell crowning his wax figure

(photo via @i_am_other)

(photo via @i_am_other)

(photo via @i_am_other)

Now Available: Pharrell x adidas Originals Supercolor Pack


A true superstar knows the importance of individuality. It’s not about following the pack, or telling someone else what to wear. You cannot impose a style on a superstar – nor a trend, or a color. This is the ethos behind the adidas Originals Supercolor release, which sees the iconic Superstar silhouette transformed via a spectrum of 50 different colorways. Pharrell knows that the most empowering thing you can give a superstar is the freedom of expression. The adidas Originals Supercolor Superstar pack offers a choice like never before. 11 colors are now available in-store and online at Choose your color.

International Day of Happiness with Pharrell

Pharrell celebrated the 2015 International Day of Happiness with a visit to Google for a Q&A with Lynn Hirschberg, a lighting ceremony at the Empire State Building, and a trip to the United Nations to speak to students with climate experts Sylvia Earle and Philippe Cousteau to discuss creating a happy planet through Climate Action. The International Day of Happiness is celebrated each year on March 20th, in partnership with the UN Foundation for a healthy, happy planet. Sign the Live Earth petition to tell world leaders to take Climate Action at and learn more about the UN Foundation at

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