Amazing energy at the sold out Mediolanum Forum Arena.
Had to support our friend Francesco Ragazzi at his signing in Milan. In case you guys don’t know Pharrell wrote the foreword…
By now most of you know that Shae is on the G I R L tour where he performs a few records with Pharrell. Are you guys ready for some new N*E*R*D music, we sure are….
The Billionaire Boys Club x Official Issue XO collaboration items dropped on Thursday and sold out just in time for The Weeknd’s Barclays show. Shout out to everyone that came through our store then rocked BBCXO at the concert, and congrats to our raffle winners who got to meet and chill with Abel backstage afterwards.
Beginning of this year, adidas announced a long-term partnership with Pharrell, and have just unveiled the official logo and first products from the adidas Originals=Pharrell Williams collaboration.
The logo is centered on the equal sign, which appears next to the iconic Trefoil. Two of the 3-Stripes transform into a bold equal sign, with the last stripe being Pharrell’s name. The collection and its products revolve around his idea of equality.
This Saturday, September 20th, we will be releasing limited quantities of the Icon’s Pack at our NYC Flagship (456 W Broadway). The range includes luxe leather track jackets ($1000) and solid Stan Smiths ($150) in bold monochrome red, black, and blue colorways.
We all know that those Astronauts who have seen our world from the vantage point of space come back different. Better. More connected, more creative and inspired to make a difference in the world. If you’ve ever dreamed of doing that, we’re here to make that happen. Billionaire Boys Club is supporting Spaceship Earth Grants as they launch a campaign to make the space experience accessible to as many people as possible around the globe.
Apply to travel to the edge of space, and join what will be the greatest campaign humanity has ever seen to create a world that works – for all! Check out Spaceship Earth Grants for all the details.
The Weeknd is set to embark on his special “King Of The Fall” one-night live events, where he’ll hit Brooklyn, Toronto, Los Angeles, and San Francisco. With the tour kicking off in New York, Billionaire Boys Club has teamed up with The Weeknd’s XO line to create two limited collaboration items. Hit the jump to learn more.
Stay tuned to our social media pages for more info (@bbcicecream @officialissuexo @abelxo / @theweeknd).