OTHERtone Episode 30

Astrophysicist Neil DeGrasse Tyson and astrologer Susan Mills joined Pharrell and Scott on the 30th episode of OTHERtone. Watch Neil DeGrasse Tyson discuss how Carl Sagan recruited him to go to Cornell below. Additional clip after the jump. Full episode on iTunes.

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New NYC Flagship Store

Our NYC Flagship Store is relocating to 7 Mercer, at the intersection of Mercer and Howard. Designed by our good friends at Snarkitecture, we will feature the following brands: Billionaire Boys Club, Human Made, adidas, Kaikai Kiki, Yeezy, Fenty by Puma, CdG Play, Cactus Plant Flea Market, Neighborhood, Timberland, Medicom, and more. New merchandise will be available from all of the brands, so come through and see the new space! Our Flagship will be open tomorrow, from 12-5 pm. Meet us at 7 Mercer!


Burgundy Friends And Family Raffle At ComplexCon

We’re hosting a raffle at Complex Con for the coveted Burgundy Friends and Family NMD kicks. Spend $200 at our Booth and enter to win. We will be selecting three lucky winners next week, after we land back in NYC. Meet us at Booth A14 this weekend!

Photo Nov 04, 12 23 49 AM


Our phone lines will be down starting tomorrow as we relocate our NYC Flagship Store. While we move, please contact us via email at service@bbcicecream.com for any questions or inquiries. Our Webstore will also be down starting at 5 pm EST tomorrow until Monday, November 7th. We apologize for the inconvenience. We’re working to get it done as soon as possible. News of our new store location coming soon!


Complex Con

We just landed in California for Complex Con this weekend. Our team has been working non-stop for months, developing and producing exclusive items just for you. Stop by our Booth A14 and say hello to the team.  Peep all the items we will have available for sale after the jump. The latest updates are available on our Instagram Story and Snapchat (bbc_icecream).


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2016 Pumpkin Carving Contest

It’s time for our Annual Pumpkin Carving Contest. See below for details.

How to enter:

  1. Carve a pumpkin in one of these themes: Billionaire Boys Club, Billionaire Girls Club, ICECREAM, Pharrell, or i am OTHER
  2. Take a picture of your pumpkin. You MUST include a sign with your name next to your pumpkin. You can send more than 1 image of your pumpkin to show additional angles.
  3. Email us your submission to blogreview@bbcicecream.com. The deadline for submission is 4 pm EST on October 31, 2016.


First Place:      A pair (one) of Hu NMD shoes or a $250 Gift Certificate

Second Place: $150 Gift Certificate

The winners will be contacted on October 31st via email to claim their prize.

Good luck to all!

Huang’s World x adidas Originals

Eddie Huang has been cookin’ up a collaboration with adidas Originals. The restaurateur, chef, and TV personality is releasing his Huang’s World x adidas Originals pack today, featuring the classic black adidas Superstar and adilette slippers. With a vision of creating a kitchen shoe, Huang’s Superstar is durable with a non-slip sole, stain-proof and flame-retardant suede, steel toe, and neoprene sock that does not fall off your foot. The sturdy elements ensures the wearer’s safety in the kitchen, paired with a black and pink colorway to look fly and work in. Huang’s adilette slippers are a nod to his family heritage, featuring the map of North America on the left with the map of the Pacific Ocean on the right, as his gradparents and parents are from China and Taiwan, respectively. The pack will be available for sale at 12 pm EST at our NYC Flagship store. Watch Eddie unveal his collaboration below and hit the jump for more images.

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In honor of Pharrell’s Hu Collection, we have brought back our OG logo in all the matching colors. The Scarlet and Black will be available in both black and white tees, while the other colors will be available on white tees. The corresponding colors match the Hu NMD kicks in the colors of Scarlet, Tangerine, Green, Sharp Blue, and Black. We even created a Burgundy for the exclusive Friends and Family kicks. These tees will retail at $50 USD tomorrow in-store and online. More pictures after the jump.


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It’s raffle day for the Hu NMD kicks. Due to popular demand, we are hosting a digital raffle today from 12:30  – 5:30 pm EDT. Be sure to read the RAFFLE RULES AND GUIDELINES, available after the jump and on the Raffle page. You can check the box(es) for whichever color(s) you like. More product shots of the Hu NMDs after the jump. Enter now.

These are the variations on the colorways:




GREEN: Hu Hu (in triangles)




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adidas Originals = Pharrell Williams Hu

Hu is finally here. You have seen Pharrell wearing all five colorways, in addition to the exclusive Friends and Family Burgundy pair and the custom-made Light Blue pair. The collection, featuring shoes and apparel, explores humanity and celebrates cultural diversity around the world. Hu represents Pharrell’s vision of connecting people through love, passion, energy, and color.

‘Hu is short for human – human being, human race, humankind,’ said Pharrell. ‘But Hu, itself is also a reference to color. As human beings, we all have a color. We all look different, we all speak different languages, but we’re all connected.

Through the launch of Hu, Pharrell looks to shine a spotlight on communities around the world, sharing stories and traditions of humanity. In this first collection Native Americans from North Dakota invited Pharrell into their community to share their stories of compassion and culture, carrying on traditions of language, prayer, celebration and knowledge from one generation to the next. Pharrell states:

‘I am so thankful to the people of MHA Nation who shared their journey and experiences with me. I want to use my platform for people to tell their stories and help empower people no matter where they’re from. By understanding humanity’s past, we will build a bridge to its future.’

In continuation of the limited-edition Yellow NMD that released this past July, the Hu collection offers a diverse range of full-color footwear with dynamic activewear. The five new NMD colorways are Scarlet, Black, Sharp Blue, Green, and Tangerine.The Hu footwear features adidas Primeknit™ uppers, energy-returning white adidas Boost™ midsoles, and a breakthrough lacing system for the laces to be woven through the stabilizer of the shoe’s cage to offer both support and movement. The shoe also boasts an internal toe cap for a unique shape and a new modernized curved collar. Each color is printed with its own split slogan, such as “Hu Race,” “Human Species,” or “Hue Man.” Celebrating a spirit of equality, acceptance, co-existence and understanding, the apparel features flags, stripes, and translations of the phrase “Human Race” in English, French, and Japanese. The collection offers apparel styles for men and women. Pharrell sums up the collection’s message simply:

‘I play for the human race.’

The apparel from the Hu Collection will be releasing this Thursday, September 29th at all official Billionaire Boys Club Flagship locations. For the Sneakers, we will be hosting a Digital Raffle tomorrow for our tri-state area customers. Keep an eye on our Blog and Instagram for the latest updates; make sure to have your notifications turned on for Instagram.

For Europe, check in with BBC Europe.

For Japan, check in with BBC Japan for release information.

Watch a clip from Pharrell’s visit below. More images of the Hu Collection after the jump. Information for the Digital Raffle will be on the Blog tomorrow.

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