Beginning of this year, adidas announced a long-term partnership with Pharrell, and have just unveiled the official logo and first products from the adidas Originals=Pharrell Williams collaboration.
The logo is centered on the equal sign, which appears next to the iconic Trefoil. Two of the 3-Stripes transform into a bold equal sign, with the last stripe being Pharrell’s name. The collection and its products revolve around his idea of equality.
This Saturday, September 20th, we will be releasing limited quantities of the Icon’s Pack at our NYC Flagship (456 W Broadway). The range includes luxe leather track jackets ($1000) and solid Stan Smiths ($150) in bold monochrome red, black, and blue colorways.