Welcome Our 1st European Flagship


Covering over 800 sq ft and split over 2 levels, the new store continues the success of the recent pop up ‘satellite store’ in London and also marks the brands first permanent space in the EU. It follows the New York store – which first opened in 2007, and the Japan store, which opened more recently 2012. The stores interior reflects the brand language as engineered by world famous designers- Wonderwall. Divided into 2 concepts, the decor bares the ‘Starfield pattern’ that has become synonymous with Billionaire Boys Club, contrasting with the clean 1950s ice cream parlour identity of ICECREAM. Hit the jump to take a look inside..

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Wooden Bike by Paul Timmer


Now here’s a wooden bike that’s not just a gimmick. Designer and wood worker Paul Timmer has created a new wooden bicycle using fine, solid ash and high quality bicycle components. It becomes strong enough by extraordinary attention to detail. This frame is hand built, completely from the ground up. No standard parts are used to build the frame. All custom non-wooden parts are 3D printed aluminium. The external fork and woodwork are a result of the reinvention of the bike frame.

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BBC x JOEY BADA$$ Event Recap

“Yesterday was such a great & successful event. I used to dream about affording BBC when I was a teen now I got my own T-Shirt collab and we shut the whole block down. Progression may seem imperceptible but it is without a doubt always there. 2015 continues to bring me new experiences and key moments. I am fully equipped for my journey through the rest of this world and life… 95′ till infinity” – Joey Bada$$

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Billionaire Boys Club x JOEY BADA$$ T-Shirt Collaboration


We’ve teamed up with Joey Bada$$ and the Pro Era crew to create a limited edition tee to celebrate the release of his debut album. The front features our classic helmet head logo with the B4.DA.$$ logo in an all-over fill, while the back features the Pro Era and B4.DA.$$ logos. The commemorative collab tee will be available at the NYC flagship this Thursday, March 12th at 12pm EST. Fans who purchase the tee will receive a wristband to meet Joey between 5-7pm.

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Blake Little – Preservation


American Photographer Blake Little poured liters of honey on bare people and animals and photographed them while it flowed gently over their bodies. By covering his subjects in this sugary substance, they look like golden statues when photographed. What’s even more interesting, is that he uses a variety of models from babies to body builders and even dogs.

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