Covering over 800 sq ft and split over 2 levels, the new store continues the success of the recent pop up ‘satellite store’ in London and also marks the brands first permanent space in the EU. It follows the New York store – which first opened in 2007, and the Japan store, which opened more recently 2012. The stores interior reflects the brand language as engineered by world famous designers- Wonderwall. Divided into 2 concepts, the decor bares the ‘Starfield pattern’ that has become synonymous with Billionaire Boys Club, contrasting with the clean 1950s ice cream parlour identity of ICECREAM. Hit the jump to take a look inside..