OTHERtone Episode 25

This week, Grime legend Dizzee Rascal joined Pharrell and Scott Vener. Topics of discussion were Dizzee’s thoughts on Brexit, working with Calvin Harris, the relationship between British and American music, and more. Listen to the full episode on iTunes. Hit the jump for images.

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Pharrell and adidas introduce the Hu NMD, designed for urban exploration without boundaries. Pharrell’s Hu NMD features a white boost midsole with breathable and flexible Primeknit upper in yellow. The ‘Human Race’ graphic emits a bold visual language. The unisex model features a newly designed lace system that goes through the cage of the stabilizer to create a moccasin-type of feel and give support where it is needed. The NMD comes with two sets of laces, Pharrell’s signature insole, the adidas trefoil logo on the right heel tab, and Pharrell’s equal sign on the left heel tab.

Hu is the beginning of a new creative concept for Pharrell and adidas. Hu represents the idea of boundless strokes of humanity. The introduction of the yellow Hu NMD is an extension of Pharrell Williams’ vision to connect all people through adidas Originals with the common line of love, passion, excitement, energy and color.

Hu = Human Being, Human Race, Human Kind, Human Species

The adidas Originals = PHARRELL WILLIAMS Hu NMD releases on July 22nd at select stockists and official Billionaire Boys Club Flagship Stores globally, followed by the adidas Originals Flagship Stores on August 25th, 2016.

Hit the jump for more images of Pharrell’s Hu NMD. Due to the limited amount of pairs, we will be hosting a Digital Raffle tomorrow. Check back with us tomorrow for our Digital Raffle.


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Mike Olbinski is a storm chaser and wedding photographer who edited 60,000 frames worth of timelapse sequences to create a six-minute montage. He chased storms for 18 days, drove 20,000 miles, visited 9 states, and spent endless hours editing the frames to create this incredible montage. Hit play below.

Via Sploid.

Yoobi x i am OTHER, Presented By Pharrell

Our i am OTHER family has partnered with Yoobi for an extensive back-to-school collection featuring notebooks, binders, backpacks, pens, pencils, folders, lunch bags, and more. The partnership is all about positivity, self-acceptance, and pride in what makes you special and unique. Their mission is to inspire kids, give them the confidence to celebrate their uniqueness, encourage everyone to take care of others, and give back to the community. Yoobi is known for giving back to the community, as they donate an item to a classroom in need for every Yoobi item purchased; their donation is made right here in the U.S. The collection is available now at Target stores, the Yoobi Flagship store, and their website.

i am OTHER and Yoobi are also hosting a way to give back digitally. Repost the image below, include the hashtag #YoobixiamOTHER, and follow Yoobi and i am OTHER on Instagram. For every post, Yoobi will donate school supplies, up to 50,000 items, until July 16, 2016. Find out more about Yoobi here.


OTHERtone Episode 24

This week, Kid Cudi joined Pharrell and Scott Vener on OTHERtone. We get an insight into Kid Cudi’s journey from working at BAPE to making music, fighting drugs and depression, and much more. Listen to the full episode on iTunes here. Hit the jump for photos from the studio.

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July 4th Weekend Sale

We’re kicking off the July 4th weekend with a sale. All of our Billionaire Boys Club Spring 16 Collection is on sale, up to 50% off. If you see a red rocketship on the left side of the item, it indicates the product is eligible for sale. Sale prices are listed on the product page; no code is needed. We have the same sale in-store and online, so be sure to visit us in Soho or online.

See our Schedule below:

Saturday JULY 2 : 12 – 7 pm EST

Sunday JULY 3 : 12 – 6 pm EST

Monday JULY 4 : Store Closed, Customer Service Closed

Our Customer Service will be back on Tuesday, July 5th. You can shop 24/7 on our Webstore. Have a safe weekend!

18. @rddsgnco - Look 2 - SD for BBC

J Balvin on Hot 97

J Balvin stopped by Hot 97 this week to discuss his new album Energía with Peter Rosenberg, Laura Stylez, and Ebro. He talks about working with Pharrell on his track “Safari,” his official remix for Justin Bieber’s song “Sorry,” and how he met Pharrell. Watch the clip below.

New Arrivals: Glass Accessories

We’ve been working on developing accessories exclusively for our Flagship locations. Our EVA Ashtray and Helmet Candle are now available to purchase at our NYC Flagship and Webstore. The EVA Ashtray features our Primary Life Support graphic in the center of the triangular glass shape, measuring approximately 3.5″ in width. Our Helmet Candle has a green tea scent, measures approximately 4.5″ in height, and features our Helmet Head graphic on the frosted glass. The candle comes packaged in a black box with our Classic Curve logo in silver ink printed at the top of the box. During our development process, we held votes via Snapchat on which graphic you liked best for the ashtray and which wick to use for the candle (bamboo vs. cotton). A big thanks to all of you who voted and shared your opinion with us. They will be arriving to our Flagships in Europe and Japan soon. Hit the jump for more images.


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