Farewell To 456 West Broadway

It’s the end of the year and time to say farewell to our first NYC location at 456 West Broadway. We opened the store in November of 2007 and it’s been a crazy ride. It’s bittersweet for us as we have had great memories such as meet-and-greets, product launches, and other events in this spot. We thank every one of you for your support; we would not be where we are without you. We appreciate your visits to our store, the friendly greetings, every purchase, and every memory you have helped us create. You have helped us grow as a brand and we hope that you will continue to grow with us. Thanks for the memories! Visit us at 7 Mercer, our new Flagship location.

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The LAST Day At 456 West Broadway

The end of the year is around the corner and we will be officially moving out of our old space at 456 West Broadway. We’re hosting one LAST Sample Sale on Monday, December 26th– the day right after Christmas. Come through and help us say goodbye to the old location. We’ll be there from 12-7 pm with BBC and ICECREAM samples available for purchase. Don’t miss out!


OTHERtone Episode 35

Syd, Steve Lacy, Christopher Smith, Patrick Paige II of The Internet joined Pharrell and Scott for the latest episode of OTHERtone. They discuss the natural habit of making music, selecting tracks, and the sense of urgency for the first track to catch the listener. Watch a clip from the episode below and hit the jump for pictures. Full episode here.

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The Last Weekend

It’s the last weekend before Christmas and your last chance to shop at our Sample Sale. We will be open on Saturday 12 – 7 pm and Sunday 12 – 6 pm. Get your Holiday list right with us at 456 West Broadway!


OTHERtone Episode 34

Episode 34 was filmed in Japan inside the Apple Store, featuring special guests Takashi Murakami, Verbal & Yoon, Nigo and Toby. Pharrell recalls how he first met Nigo, discusses subculture with Yoon & Verbal, and asks Takashi about his experience working with Kanye. This is an episode you can’t miss. Watch a clip from the taping below, listen to the full episode here, and hit the jump for images.

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OTHERtone Episode 33

Pharrell and Scott held a special live taping of OTHERtone at Complex Con for this episode, featuring guest Snoop Dogg. This was the first live taping of OTHERtone, where audience members could witness and hear the conversation in person. They discussed the video set of “Beautiful”, how they challenge each other with lyrics, and their studio experience with Stevie Wonder. Watch a clip below and listen to the full episode on iTunes. Hit the jump for images from the live taping.

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Our Sample Sale Weekends kick off on Black Friday. Every weekend until Christmas, we will host Sample Sales at our old Soho location. Come through and get your Holiday gifts!



adidas Originals = Pharrell Williams Hu Holiday

adidas Originals and Pharrell present the Hu Holiday collection, continuing the celebration of humanity and diversity across the globe. The Hu Holiday pack features a range of women’s and men’s apparel in contemporary silhouettes with wardrobe staples such as tees, track pants, and track tops. Taking inspiration from the interplay of organic and mathematical forms seen throughout nature, the simple color palette is balanced with crisp geometric graphic details such as the triangle pattern and all-over prints in Japanese katakana. The Hu Holiday collection is founded on Pharrell’s vision of connection through love, passion, energy, and color. The Hu Holiday Collection is available now at 7 Mercer and online.


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Earlier this month, we were part of PINTRILL‘s Pin Treasure Hunt at Complex Con for the OG BBC logo pin giveway, which was available in the black/gold colorway. We are excited to officially announce the arrival of our collaboration. We have created three pins: rocket ship, ice cream cone, and the live, long and prosper hand. The collaboration is available now at our Manhattan Flagship Store (7 Mercer) and on our website. It is also available at PINTRILL’s Brooklyn Flagship Store (231 Grand Street). The 3-pin set is available exclusively at PINTRILL. Hit the jump for more images.BBC x Pintrill

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Welcome To 7 Mercer

Welcome to 7 Mercer, the new location of our NYC Flagship Store. In celebration, we held an opening event on Wednesday, November 9th with Pharrell and Nigo in attendance. Designed by Snarkitecture, our new space features a highlight on each brand we carry: Human Made, Yeezy, adidas, Cactus Plant Flea Market, NEIGHBORHOOD, Medicom, COMME des GARÇONS Play, and more. We have new merchandise coming in every week, in addition to exclusives we have developed just for the new opening. Hit the jump for more images. We will be hosting sample sales at the old location soon; stay tuned for details. Meet us at 7 Mercer!


NEW YORK, NY - NOVEMBER 09: Pharrell Williams and Nigo attend the Opening Of Billionaire Boys Club Flagship with Pharrell Williams on November 9, 2016 in New York City. (Photo by Dimitrios Kambouris/Getty Images for Billionaire Boys Club ) *** Local Caption *** Pharrell Williams; Nigo

NEW YORK, NY – NOVEMBER 09: Pharrell Williams and Nigo attend the Opening Of Billionaire Boys Club Flagship with Pharrell Williams on November 9, 2016 in New York City. (Photo by Dimitrios Kambouris/Getty Images for Billionaire Boys Club )

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