Pharrell Partners with Woolworths South Africa

Woolworths has appointed Pharrell as Style Director for sustainability-focused projects in South Africa. Students will have the opportunity to submit proposals for t-shirt designs to be made out of recycled plastic waste, and Pharrell will choose his favorites to be sold in Woolworths’ stores. He’ll then visit South Africa in September to perform at a concert for Woolworths customers, where children from local schools will be chosen to sing with him. Let’s join the movement save the world. Are you with us?

The Plastic Age: A Documentary

Fashion publication i-D magazine presents the official trailer to its upcoming documentary, The Plastic Age featuring Pharrell. Focusing on the environmental issue of an estimated 700 million tons of plastic waste and pollution in the world’s oceans, the documentary provides a solution to the increasing plastic waste with Bionic Yarn, turning plastic into fibers to make clothing. Check out the trailer above and look out for the full documentary releasing on April 15 at i-D magazine.

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