Billionaire Boys Club x Takashi Murakami

We are honored to announce our collaboration with world-renowned artist Takashi Murakami. Consisting of Men’s tee shirts and a crewneck sweater, the collaboration showcases artwork from Murakami’s “Ensō” series. Ensō, which means circle, is a famous motif found in Zen painting. It symbolizes emptiness, unity, and infinity in Zen Buddhism. Traditionally, the circular motif is traced with a skillful, singular brush stroke. Murakami’s execution of the circular motif is created using spray paint, which is then digitized and silkscreened over his signature artwork of flowers and skulls. The capsule introduces our iconic helmet within the Ensō, mirroring the spray paint technique. The designs were printed in the USA on our custom tee and sweater blanks, made in the USA and Canada, respectively.

To bring the vision to life, we have enlisted the Awesum family to showcase the collaboration items in “The New Family Portrait.” As longtime clients of our brand and connoisseurs of art, their home provided the perfect narrative for the capsule. We created custom toddler and kid-size items just for their children.

In celebration of the release, we will transform the interior of our NYC Flagship store into a Kaikai Kiki-themed garden to compliment the colorful flower pillows. The first 100 customers to purchase a collaborative item will receive a complimentary mini flower plush keychain. We will also have cupcakes and raffle off two prizes: a 60 cm flower pillow and a signed crewneck by Takashi Murakami. Additional Kaikai Kiki merchandise will be available for sale. The collaboration is exclusive to our NYC Flagship and Webstore. The release date is Saturday, March 25th. Doors will open at 12 pm EST. Hit the jump for a closer look. See you next Saturday!


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Billionaire Boys Club x Happy Socks

Our collaboration with Happy Socks continues in our third presentation, featuring unisex socks and men’s trunks. The six pairs of Athletic socks feature our Galaxy, Camo, and Flamingo patterns. New designs were created by layering classic graphics with bold colors. The collection is available now at 7 Mercer and our website. Coming soon to BBC Japan. Hit the jump for more images.

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The OG Collection

Our OG logo is back, paired with classic silhouettes. The small capsule will be available in full-zip hoodies, long-sleeve tees and tee shirts. Hit the jump for a closer look. The NYC Exclusive capsule drops online and at 7 Mercer this Friday, February 10th.


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RAH Pharrell Williams Action Figure By Medicom Toy

Our friends at Medicom Toy have turned Pharrell into an action figure. Part of their Real Action Heroes product line, the Pharrell figure features incredible painted detail with articulated points. The figure is outfitted in the infamous 2014 Grammy ensemble, complete with bracelets, watch, and carabiner. The 11″ action figure also comes with a display stand and interchangeable wrist parts to compose different poses. This RAH Pharrell Williams figure is available now at our Webstore and NYC Flagship. Hit the jump for more images.


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Private Label

We are proud to announce that we are the Official Retailer in New York for Private Label duffle bags. Inspired by the iconic Bomber jacket, Private Label’s BOMBR duffles are made of nylon, feature multiple pockets, and allow the user to customize the bag for ultimate organization. Each duffle comes with removable walls, a padded shoulder strap, and two sneaker cases that are water-resistant and vented to air out odor. Tomorrow, we will release very limited quantities at 7 Mercer in the Olive and Navy Camo colorways. More products and news to come in the near-future…



Images by Justin Quebral.

Hit the jump for a closer look.

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OTHERtone Episode 36

Anderson Paak joined Pharrell and Scott for the latest episode of OTHERtone. They discussed Pharrell’s favorite rappers, Anderson’s features on Dr. Dre’s Compton album, and more. Click here to listen to the full episode. Pictures after the jump.

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Farewell To 456 West Broadway

It’s the end of the year and time to say farewell to our first NYC location at 456 West Broadway. We opened the store in November of 2007 and it’s been a crazy ride. It’s bittersweet for us as we have had great memories such as meet-and-greets, product launches, and other events in this spot. We thank every one of you for your support; we would not be where we are without you. We appreciate your visits to our store, the friendly greetings, every purchase, and every memory you have helped us create. You have helped us grow as a brand and we hope that you will continue to grow with us. Thanks for the memories! Visit us at 7 Mercer, our new Flagship location.

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The LAST Day At 456 West Broadway

The end of the year is around the corner and we will be officially moving out of our old space at 456 West Broadway. We’re hosting one LAST Sample Sale on Monday, December 26th– the day right after Christmas. Come through and help us say goodbye to the old location. We’ll be there from 12-7 pm with BBC and ICECREAM samples available for purchase. Don’t miss out!


OTHERtone Episode 35

Syd, Steve Lacy, Christopher Smith, Patrick Paige II of The Internet joined Pharrell and Scott for the latest episode of OTHERtone. They discuss the natural habit of making music, selecting tracks, and the sense of urgency for the first track to catch the listener. Watch a clip from the episode below and hit the jump for pictures. Full episode here.

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