YEEZY BOOST 350 V2 Raffle

We are hosting a digital raffle for the Yeezy Boost 350 V2 today from 12 – 5 pm EDT. Be sure to read the RAFFLE RULES AND GUIDELINES, available after the jump and on the Raffle page. Enter the Raffle here.


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The New Apple Music

Apple unveiled a new commercial for the all-new Apple Music with James Corden. Pharrell makes a cameo around the 28 second mark in his custom Human Race sneakers in a baby blue colorway. Shouts to James Corden for wearing our Palm Tree Stan Smiths with the frosted red sole.

Human Made Fall/Winter 2016

The HUMAN MADE FALL / WINTER 2016 Collection has arrived to our Shop. The Collection includes tee shirts in White and Black colorways, a vast range of accessories such as tote bags, money bags, and backpacks, in addition to classic fleece. This season, Nigo expands on his iconic Human Made logo by offering a whimsical perspective through the graphics and types chosen. The collection is now available in-store and online. Stay tuned for more releases. Product images after the jump.


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OTHERtone Episode 29

Astrophysicist Neil DeGrasse Tyson and magician David Blaine joined Pharrell and Scott Vener this week on OTHERtone. They discussed the correlation between science and magic, Tyson’s encounter with Carl Sagan, and experience a trick by David Blaine, which Tyson explains afterwards. Listen to the full episode on iTunes here. Photos from the session after the jump.

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adidas Originals NMD_R1 and NMD_XR1 Release

Today, we will be releasing the adidas Originals NMD_R1 shoes in Solar Red and Core Black colorways, in addition to the NMD_XR1 model in Core Black. The NMD silhouette merges the best of adidas innovation with progressive design for the urban nomad. Modern construction, archival technology, and the energy-returning boost™ sole offers sleek, running-inspired designs. The NMD_R1 models feature TPU-welded reflective 3-Stripes on the flexible mesh upper. The stretchy mesh upper and textile lining of the shoes offer a secure and comfortable fit for the wearer. The classic adidas trefoil logo adorns the tonal molded heel patch. The XR1 model features the adidas Primeknit in two-tones to mimic a “white noise” graphic. The Primeknit upper offers breathability and flexibility for the wearer. All models feature sock-like construction with the signature NMD aesthetic shown through the molded EVA midsole plugs.

These sneakers will be available for purchase in-store at noon, 12 pm EST. We will not be accepting phone orders; stock is limited. Hit the jump for more images.


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OTHERtone Episode 28

The latest guest on OTHERtone was Sampha. Sampha discussed his transition from producer to solo artist, his first solo record, and inspirational songs. Hit the jump for images from the session and hit play to see a clip from the episode. Full episode available on iTunes.

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Hidden Figures Cast At Toronto Film Festival

The cast of Hidden Figures was in Canada this past weekend for the Toronto International Film Festival. Watch Taraji P. Henson, Janelle Monáe, Octavia Spencer, Glen Powell, and Pharrell discuss the story of Hidden Figures, how they got involved in the film, the power of women sticking together, and more. Hit the jump for additional clips from their interviews and performances by Pharrell, Kim Burrell, and Lalah Hathaway.

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FENTY by Rihanna

We are proud to stock Rihanna’s collection FENTY PUMA by Rihanna in-store and online. As the Creative Director, Rihanna infuses her independent approach to music and fashion, her love of Japanese street culture, and the sport-driven design of PUMA. Her collection features details such as lacing, cropped silhouettes, and over-sized/elongated garments that can be unisex. Select pieces from her new collection is now available. Hit the jump to see the product images. Click here to shop.


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Yeezy Season 4

It’s New York Fashion Week and Yeezy Season. Kanye West presented Yeezy Season 4 in Roosevelt Island at the Franklin D. Roosevelt Four Freedoms Park this past Wednesday. To get there, we took a shuttle bus with other guests from Manhattan to Roosevelt Island. If you follow us on our Instagram or Snapchat, you got to see the presentation as it went down. A big salute to our own employee, Kiera, who was selected as one of the models for the presentation. Hit the jump for images and our Instagram Story from the show.


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New Fall Jackets

We have created a fall jacket for men and women, exclusively for our NYC Flagship and Webstore. Created in limited quantities, 50 units and 24 units, respectively, we named them in honor of the 195th Spacewalk completed on September 1st by NASA Astronauts. These jackets provide the right amount of coverage for the transitional season, with clean details throughout. Embroidery is featured on the wearer’s left chest, zipper closure at the center front with leather zipper pull, and cotton knit rib at the collar, wrist, and hems. Single welt pockets at the front allow for storage, while the back of the jacket displays our collegiate logos in felt letters, complete with zigzag top-stitching. The women’s jacket is satin while the men’s jacket is cotton poplin. Hit the jump for a closer look at the jackets.


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