OTHERtone Episode 39

On an epic episode of OTHERtone, Pusha-T, D.R.A.M and Fam-Lay, joined Pharrell Williams and Scott Vener to reminisce on Virginia Beach’s influence on their fashion and music. Watch them talk it up in the clip below and hit the jump for images.

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BIG SHOTS! Book Signing at BBC Flagship

Photographer, former tour manager of Pharrell, and our good friend, Phillip Leeds, will be at our NYC flagship store to sign his newly released book, BIG SHOTS!

BIG SHOTS! offers a compilation of previously unpublished photos documenting some of the biggest names in hip-hop and fashion. The photo-journal gives us a look into a music and fashion era through the nostalgic form of Polaroids, featuring more than 250 instant shots of artists and figures, including Jay-Z, Pharrell Williams, Mos Def, Tyler the Creator, Rita Ora and more. From touring with N.E.R.D to being a part of Billionaire Boys Club inception, Leeds has been around the block and back, and has the celebrity-studded pics to show for it.

Come through on Thursday, April 6th at 7 Mercer Street, between 6pm-8pm to meet the OG, Phillip Leeds. Books and tees will be available for purchase. Hit the jump to preview some of the Polaroids.

Big Shots!


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Billionaire Boys Club x Takashi Murakami Release

This past Saturday, we had our Takashi Murakami collaboration release at our NYC Flagship. A big thank you to everyone who came out to support. We even had the Awesum family in attendance, who modeled the collaboration items in our editorial. Congratulations to our raffle winners Leslie Guzman and Nikki Martinez. Leslie won the crewneck signed by Takashi and Nikki won a 60 cm pink flower pillow. Our Murakami-inspired garden installation will be up for a little while longer. Stop by 7 Mercer to check it out. Click here to shop the collaboration online. Hit the jump to see more images.

BBC x Takashi Murakami

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Billionaire Girls Club Spring I Capsule

Billionaire Girls Club (BGC) is back this Spring with a neutral color palette and over-exaggeratedly sized silhouettes.

The Spring capsule features extra comfy pieces, including brushed French Terry- made sweatshirts and hoodies that are soft to the touch. The unisex pieces range from a cropped hoodie to an oversized crewneck, allowing both men and women to wear them comfortably while making a statement. A women’s medium fits similar to a men’s X-Large, which is showcased in the BGC Spring 2017 lookbook, with a male and female model both wearing a size medium to show flexibility of the collection.

The Billionaire Girls Club Exclusive Capsule Collection is available now at the Billionaire Boys Club NYC Flagship and online at www.bbcicecream.com. Click the jump to see images from our lookbook. 

Billionaire Girls Club

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LEGO Set to Honor the Women of NASA

In time for Women’s Month and on the heels of the release of the Pharrell-produced movie, Hidden Figures, LEGO announced that there will be a LEGO set in honor of women that have played critical roles in the U.S Space Program aka NASA. In many cases, women’s work have gone unacknowledged and under-appreciated—especially as women have historically struggled to gain acceptance in the fields of science, technology, engineering, and mathematics (STEM).

The LEGO set celebrates and features five notable NASA pioneers, and provides educational background for kids and their parents to learn about them as they build. These women include Margaret Hamilton, Katherine Johnson, Sally Ride, Nancy Grace Roman and Mae Jemison. Click the jump to find out how they contributed to making waves in NASA and images of the LEGO set.


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Billionaire Boys Club x Takashi Murakami

We are honored to announce our collaboration with world-renowned artist Takashi Murakami. Consisting of Men’s tee shirts and a crewneck sweater, the collaboration showcases artwork from Murakami’s “Ensō” series. Ensō, which means circle, is a famous motif found in Zen painting. It symbolizes emptiness, unity, and infinity in Zen Buddhism. Traditionally, the circular motif is traced with a skillful, singular brush stroke. Murakami’s execution of the circular motif is created using spray paint, which is then digitized and silkscreened over his signature artwork of flowers and skulls. The capsule introduces our iconic helmet within the Ensō, mirroring the spray paint technique. The designs were printed in the USA on our custom tee and sweater blanks, made in the USA and Canada, respectively.

To bring the vision to life, we have enlisted the Awesum family to showcase the collaboration items in “The New Family Portrait.” As longtime clients of our brand and connoisseurs of art, their home provided the perfect narrative for the capsule. We created custom toddler and kid-size items just for their children.

In celebration of the release, we will transform the interior of our NYC Flagship store into a Kaikai Kiki-themed garden to compliment the colorful flower pillows. The first 100 customers to purchase a collaborative item will receive a complimentary mini flower plush keychain. We will also have cupcakes and raffle off two prizes: a 60 cm flower pillow and a signed crewneck by Takashi Murakami. Additional Kaikai Kiki merchandise will be available for sale. The collaboration is exclusive to our NYC Flagship and Webstore. The release date is Saturday, March 25th. Doors will open at 12 pm EST. Hit the jump for a closer look. See you next Saturday!


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Billionaire Boys Club x Happy Socks

Our collaboration with Happy Socks continues in our third presentation, featuring unisex socks and men’s trunks. The six pairs of Athletic socks feature our Galaxy, Camo, and Flamingo patterns. New designs were created by layering classic graphics with bold colors. The collection is available now at 7 Mercer and our website. Coming soon to BBC Japan. Hit the jump for more images.

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The OG Collection

Our OG logo is back, paired with classic silhouettes. The small capsule will be available in full-zip hoodies, long-sleeve tees and tee shirts. Hit the jump for a closer look. The NYC Exclusive capsule drops online and at 7 Mercer this Friday, February 10th.


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