Pharrell Partners with Woolworths South Africa

Woolworths has appointed Pharrell as Style Director for sustainability-focused projects in South Africa. Students will have the opportunity to submit proposals for t-shirt designs to be made out of recycled plastic waste, and Pharrell will choose his favorites to be sold in Woolworths’ stores. He’ll then visit South Africa in September to perform at a concert for Woolworths customers, where children from local schools will be chosen to sing with him. Let’s join the movement save the world. Are you with us?

The Plastic Age: A Documentary

Fashion publication i-D magazine presents the official trailer to its upcoming documentary, The Plastic Age featuring Pharrell. Focusing on the environmental issue of an estimated 700 million tons of plastic waste and pollution in the world’s oceans, the documentary provides a solution to the increasing plastic waste with Bionic Yarn, turning plastic into fibers to make clothing. Check out the trailer above and look out for the full documentary releasing on April 15 at i-D magazine.

BBC London Flagship Launch Party

The BBC EU team threw a pretty wild party for the launch of their flagship store in London. The ‘house party’ was held at 33 Portland Place, with attendees which included Flatbush Zombies, Ryan Lo, Machine-A, Jammer BBK, Calum Knight and DJ Logan Sama. Music was provided by close supporter of the brand DJ Semtex and live performances from Vic Mensa, The Underachievers and Rejjie Snow. Drinks were flown throughout the night thanks to Patron Tequila, Belaire, and Red Stripe. Check out the recap video below.

Pharrell gets Waxed!

Today Pharrell celebrated the unveiling of his new wax figure at New York’s famed Madame Tussauds Wax Attraction with the help of his friends from Merlin’s Magic Wand Charity; a foundation dedicated to providing magical days for those who are seriously ill, disabled, or disadvantaged. Pharrell’s wax look-a-like wouldn’t be complete without his signature Red adidas Track Jacket and, of course, the infamous Hat. Check out the unveiling here via Daily Mail:

Pharrell crowning his wax figure

(photo via @i_am_other)

(photo via @i_am_other)

(photo via @i_am_other)

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