The Last Weekend

It’s the last weekend before Christmas and your last chance to shop at our Sample Sale. We will be open on Saturday 12 – 7 pm and Sunday 12 – 6 pm. Get your Holiday list right with us at 456 West Broadway!


OTHERtone Episode 34

Episode 34 was filmed in Japan inside the Apple Store, featuring special guests Takashi Murakami, Verbal & Yoon, Nigo and Toby. Pharrell recalls how he first met Nigo, discusses subculture with Yoon & Verbal, and asks Takashi about his experience working with Kanye. This is an episode you can’t miss. Watch a clip from the taping below, listen to the full episode here, and hit the jump for images.

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OTHERtone Episode 33

Pharrell and Scott held a special live taping of OTHERtone at Complex Con for this episode, featuring guest Snoop Dogg. This was the first live taping of OTHERtone, where audience members could witness and hear the conversation in person. They discussed the video set of “Beautiful”, how they challenge each other with lyrics, and their studio experience with Stevie Wonder. Watch a clip below and listen to the full episode on iTunes. Hit the jump for images from the live taping.

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Our Sample Sale Weekends kick off on Black Friday. Every weekend until Christmas, we will host Sample Sales at our old Soho location. Come through and get your Holiday gifts!



adidas Originals = Pharrell Williams Hu Holiday

adidas Originals and Pharrell present the Hu Holiday collection, continuing the celebration of humanity and diversity across the globe. The Hu Holiday pack features a range of women’s and men’s apparel in contemporary silhouettes with wardrobe staples such as tees, track pants, and track tops. Taking inspiration from the interplay of organic and mathematical forms seen throughout nature, the simple color palette is balanced with crisp geometric graphic details such as the triangle pattern and all-over prints in Japanese katakana. The Hu Holiday collection is founded on Pharrell’s vision of connection through love, passion, energy, and color. The Hu Holiday Collection is available now at 7 Mercer and online.


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Earlier this month, we were part of PINTRILL‘s Pin Treasure Hunt at Complex Con for the OG BBC logo pin giveway, which was available in the black/gold colorway. We are excited to officially announce the arrival of our collaboration. We have created three pins: rocket ship, ice cream cone, and the live, long and prosper hand. The collaboration is available now at our Manhattan Flagship Store (7 Mercer) and on our website. It is also available at PINTRILL’s Brooklyn Flagship Store (231 Grand Street). The 3-pin set is available exclusively at PINTRILL. Hit the jump for more images.BBC x Pintrill

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Welcome To 7 Mercer

Welcome to 7 Mercer, the new location of our NYC Flagship Store. In celebration, we held an opening event on Wednesday, November 9th with Pharrell and Nigo in attendance. Designed by Snarkitecture, our new space features a highlight on each brand we carry: Human Made, Yeezy, adidas, Cactus Plant Flea Market, NEIGHBORHOOD, Medicom, COMME des GARÇONS Play, and more. We have new merchandise coming in every week, in addition to exclusives we have developed just for the new opening. Hit the jump for more images. We will be hosting sample sales at the old location soon; stay tuned for details. Meet us at 7 Mercer!


NEW YORK, NY - NOVEMBER 09: Pharrell Williams and Nigo attend the Opening Of Billionaire Boys Club Flagship with Pharrell Williams on November 9, 2016 in New York City. (Photo by Dimitrios Kambouris/Getty Images for Billionaire Boys Club ) *** Local Caption *** Pharrell Williams; Nigo

NEW YORK, NY – NOVEMBER 09: Pharrell Williams and Nigo attend the Opening Of Billionaire Boys Club Flagship with Pharrell Williams on November 9, 2016 in New York City. (Photo by Dimitrios Kambouris/Getty Images for Billionaire Boys Club )

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Complex Con Recap

The first week of November flew by as we prepped for Complex Con. If you’ve been following our journey on Instagram and Snapchat, you got a first look into the product development and booth set-up. We got to work as soon as we landed, running around Long Beach for errands and setting up the space. A big thank you to the Agenda team, our i am OTHER family, and all of you for visiting our booth. We had the Boss Pharrell, Kid Cudi, Mike Will Made It, and Wale come through as well. A special shout-out to Jenny, Dorian, and Jesus, who are the winners of our Pharrell = adidas Originals Raffle for the Friends and Family Burgundy Hu NMD kicks. Hit the jump for more pics.


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2016 Pumpkin Carving Contest Winner

Congratulations to Paul Frasco, our third-time Pumpkin Carving Contest Winner! This is the third consecutive year that he has earned the championship title. Jill Wendorff’s Kaikai Kiki entry came in at Second Place. Congratulations to both! Peep the winning pumpkins after the jump! A big thank you to all of our applicants.


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