Summer Sale!

We have a lot of releases planned this month. As we prep for our new merchandise, we are having a Summer Sale. Our BBC Exclusive Summer 16 Capsule Collection will be available on sale at 35% off, in-store and online. All of our current BBC Spring 16 Deliveries will be bumped up to 50% off. Be sure to take advantage while you can. Click here to shop online or visit us in Soho at 456 West Broadway. Subscribe to our Newsletter for the latest information. See our Release Schedule below:

Human Made:  Today, August 10th

Billionaire Boys Club Fall 16:  Friday, August 12th

Billionaire Boys Club Exclusive Fall 16 Capsule Collection:  Wednesday, August 17th

NEIGHBORHOOD Spring/Summer 16

We are proud to announce the newest arrivals from NEIGHBORHOOD– straight from Japan. Their Spring/Summer 16 collection features tee shirts with screenprinted graphics in addition to the WP-2 Tee, which features embroidered patchwork on the chest. The collection is hefty with accessories, from the Tiger Watch Strap to the Paper Fan. This season’s Incense Chamber is a Reaper, constructed from Chinese Kaolin clay with burnished silver glaze. This season includes the Aloha Collection, based on the classic Hawaiian shirt. Unwashed cotton-blend fabric is used in the Aloha Collection; the sizing for these items are larger than true sizes to allow for shrinkage. Hit the jump for more images and click here to shop. The NEIGHBORHOOD S/S 16 Collection is available in our NYC Flagship and Webstore.


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OTHERtone Episode 26

Blood Orange (Dev Hynes) joined Pharrell and Scott Vener on this week’s episode of OTHERtone. They discussed his writing process, making music for other artists, and the inspiration behind his track “By Ourselves.” Hit the jump for more clips and photos from the session. Listen to the full episode here.

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Flagship Exclusive Leather Accessories

We’re proud to present our next Flagship Exclusive accessories: leather goods. We have developed a leather key loop and a card case for your essentials. The BBC  Keyloop features our Straight Logo embossed on one side, with our Mantra on the other. The BBC D&D Leather Card Case features our Diamond and Dollar pattern embossed all-over; one side has 2 slots for cards, while the reverse side has one. There is also an opening at the top for additional cash or cards. All of our leather goods come in black boxes with our Classic Curve logo stamped in silver ink at the top of the box. The Keyloop is available in 3 colors while the Card Case is available in 2 colors. Hit the jump for more images. These accessories are ONLY available at Official Flagship locations.


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Killing Time by Eric Mesplé

Artist Eric Mesplé’s piece ‘Killing Time’ displays his iconic use of ferrofluid and signature metalwork. When a viewer approaches his sculpture, sensors detect the distance and correlate to the strength of the handmade electromagnet, which increases the upward draw of the ferrofluid. Hit play to see his work in action and click here to learn more about the artist.

Women Of NASA: Lego Edition

The iconic Women of NASA are proposed to be the next Lego figure set. Women have always been important in the history of the U.S. space program, however, most of their contributions are unknown, especially in the field of science, technology, engineering, and mathematics. The proposed set would celebrate five NASA pioneers and provide an educational building experience. The five Women of NASA are Margaret Hamilton, Katherine Johnson, Sally Ride, Nancy Grace Roman, and Mae Jemison. Click here to vote and hit the jump for more images.


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OTHERtone Episode 25

This week, Grime legend Dizzee Rascal joined Pharrell and Scott Vener. Topics of discussion were Dizzee’s thoughts on Brexit, working with Calvin Harris, the relationship between British and American music, and more. Listen to the full episode on iTunes. Hit the jump for images.

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Pharrell and adidas introduce the Hu NMD, designed for urban exploration without boundaries. Pharrell’s Hu NMD features a white boost midsole with breathable and flexible Primeknit upper in yellow. The ‘Human Race’ graphic emits a bold visual language. The unisex model features a newly designed lace system that goes through the cage of the stabilizer to create a moccasin-type of feel and give support where it is needed. The NMD comes with two sets of laces, Pharrell’s signature insole, the adidas trefoil logo on the right heel tab, and Pharrell’s equal sign on the left heel tab.

Hu is the beginning of a new creative concept for Pharrell and adidas. Hu represents the idea of boundless strokes of humanity. The introduction of the yellow Hu NMD is an extension of Pharrell Williams’ vision to connect all people through adidas Originals with the common line of love, passion, excitement, energy and color.

Hu = Human Being, Human Race, Human Kind, Human Species

The adidas Originals = PHARRELL WILLIAMS Hu NMD releases on July 22nd at select stockists and official Billionaire Boys Club Flagship Stores globally, followed by the adidas Originals Flagship Stores on August 25th, 2016.

Hit the jump for more images of Pharrell’s Hu NMD. Due to the limited amount of pairs, we will be hosting a Digital Raffle tomorrow. Check back with us tomorrow for our Digital Raffle.


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