We teamed up with our SoHo flagship neighbor and creative agency, VFILES, for a collaboration capsule that will take you back in time. Inspired by our iconic BBC and ICECREAM logos from the early 2000s, the capsule features OG Icecream “Cones N Bones” and “Running Dog” graphics, while incorporating the VFILES logo. Artwork also incorporates glow-in-the-dark Astrogirl graphics, along with the original BBC Helmet and arch logos. The collection includes eight short-sleeve t-shirts that retail for $60 USD each. Both stores will carry four styles each in varying colorways.
In celebration of the BBC ICECREAM x VFILES collaboration, both BBC and VFILES shops will be hosting Mikey Likes It Ice Cream and a DJ for customers and visitors on Friday, July 14th, from 12pm-7pm.
The look book, styled by VFILES’ own Rox Brown, features the eight t-shirts styled with OG Icecream staples on model Dallas Sessoms. Click the ‘read more’ jump below to view images from the look book.