RECAP: French Montana Meet + Greet at BBC

This week, we had the pleasure of hosting French Montana for a meet and greet with fans, and album signing of the newly released Jungle Rules.

Fans lined up in front of the BBC SoHo flagship and down Mercer Street awaiting French Montana’s arrival on Wednesday afternoon, where chants of “French Montana” and “Free Max B” were heard. Gifted with French Montana merch tees and posters, fans were also able to purchase the Jungle Rules physical copy to have them signed by the man himself.

Hot 97’s DJ Bobby Trends was in the building spinning hits from the new album and popular selections from French’s previous discography. Notable guests that came to see French included Miss Info, Shiggy and Fatboy SSE, to name a few.

We’d like to give a shoutout to French Montana for coming through and sharing this epic experience with us. For a recap of the event, check out the video below and click the ‘read more’ jump for pics.

Photo cred: @itsfine.wav

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We teamed up with our SoHo flagship neighbor and creative agency, VFILES, for a collaboration capsule that will take you back in time. Inspired by our iconic BBC and ICECREAM logos from the early 2000s, the capsule features OG Icecream “Cones N Bones” and “Running Dog” graphics, while incorporating the VFILES logo. Artwork also incorporates glow-in-the-dark Astrogirl graphics, along with the original BBC Helmet and arch logos. The collection includes eight short-sleeve t-shirts that retail for $60 USD each. Both stores will carry four styles each in varying colorways.

In celebration of the BBC ICECREAM x VFILES collaboration, both BBC and VFILES shops will be hosting Mikey Likes It Ice Cream and a DJ for customers and visitors on Friday, July 14th, from 12pm-7pm.

The look book, styled by VFILES’ own Rox Brown, features the eight t-shirts styled with OG Icecream staples on model Dallas Sessoms. Click the ‘read more’ jump below to view images from the look book.

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RECAP: Astronaut Leland Melvin at the BBC Flagship

We were honored to have Astronaut Leland Melvin at the BBC flagship store in NYC for the signing of his new autobiography, Chasing Space: An Astronaut’s Story of Grit, Grace and Second Chances. In a room of longtime fans and curios kids, Astronaut Leland Melvin told his inspirational story and answered questions about his journey from those in the room and fans asking via Instagram Live. A longtime friend of Pharrell and the BBC brand, Leland’s path from being drafted to the Detroit Lions and Dallas Cowboys to becoming an astronaut is a story like no other, and has served as a force of positivity for us here at BBC.

“Leland has helped me connect to the Universe I searched for so long since being a kid. From being obsessed with the TV series In Search Of to discovering Carl Sagan’s world, space always fascinated me. Meeting Leland allowed me to connect even deeper into the cosmos on so many levels. In 2009 Leland took one of my BBC tees to space as well as a piece of music we worked on together, which as you can imagine meant a lot to me. He also introduced me to Katherine Johnson and has worked closely with my mother on my charity to help further educate kids from my hometown. I’m happy to be able to call Leland a friend and looking forward to many more years of learning with him. And now he will take you, too, on a journey.”Pharrell Williams

Guests were also able to view the OG logo BBC t-shirt that Leland flew with him during his second visit into space, making it the first BBC tee that has flown 4,490,138 miles.

Copies of Chasing Space: An Astronaut’s Story of Grit, Grace and Second Chances were signed and sealed by Leland himself, and a personal note to each guest. We’d like to give a huge THANK YOU to our friend, Astronaut Leland Melvin, for coming by and sharing his story with us. Click the jump below for recap pics of the event.

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These Surreal Photos Remove You from Reality

Graphic designer, Rigved Sathe, has released “Landscape Mirrors’— a project of photography that depicts surreal environments and imagery. Currently based in Pune, India, the artist’s work portrays augmented realities of landscapes by using a mirror or reflection technique. The project ultimately provides a different perspective, temporarily removing you from reality.

“Landscape Mirrors” is a self-initiated project [that] aims to explore the integration of technology and beautiful locations. This personal project is an ode to our generation, a tribute to all of you out there who have probably lost yourselves along the way to success. Take a moment, breathe and try to alter your perspective – the results may surprise you”, Sathe explaines.

Surrealism is an artistic and literary movement that became popular in the 1920s. Championed by artists like Salvador Dali, Frida Kahlo and Max Ernst, surrealism artwork proposed that the 17th and 18th-century Enlightenment movement that supported reason and individualism, had suppressed the mind’s unconscious state and it’s ability to be irrational. Surrealism’s goal was to liberate thought, language, and human experience from the oppressive boundaries of rationalism.

Hit the jump below to check out the gallery of “Landscape Mirrors”.

landscape mirrors

Via: DYT

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Can’t Stop Won’t Stop: A Bad Boy Story

Sean (Puff Daddy, P. Diddy) Combs surprised the hip-hop community yesterday, June 25, when his documentary Can’t Stop Won’t Stop: A Bad Boy Story premiered on Apple Music. The documentary gives a behind-the-scenes look into the Bad Boy label legacy and their recent reunion concert at Barclay’s this past May.

“I have to go and be around music in order to feed my soul and feed my spirit. And you know I may just release things in a different way,” said Diddy in an interview with Zane Lowe.

Stream the full documentary here, and check out the trailer below.

Billionaire Boys Club Summer 2017 ‘UNIDENTIFIED’ Capsule

We just dropped the UNIDENTIFIED Capsule—an NYC exclusive collection for Summer 2017.

The small collection has subtle hints of Japanese influence which can be seen on select pieces like the ONEQ Hybrid Tee, featuring original artwork from artist ONEQ, and a cherry blossom design on another piece. The capsule mainly displays camouflage artwork, giving a nod to OG BBC camo prints. Long sleeve silhouettes with the capsule theme phrases “FLYING OBJECTS” and “UNIDENTIFIED” are also included, with floating letter printing designs that speak to the zero-gravity space theme.

Entirely, the collection features t-shirts, hoodies, shorts and sweatpants, and will only be available at the BBC NYC flagship at 7 Mercer, and online at Click the jump below to view images from the look book.

summer 2017


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French Designer Creates Space Suits to Keep Space Travelers Healthy

French designer, Clément Balavoine, has designed space suits that can be precisely tailored to support the musculoskeletal system of SpaceX travelers. Balavoine is now proposing that Elon Musk—owner of SpaceX—should adopt the space suit designs for the those traveling to Mars, a trip proposed to be launched by SpaceX in 2022.

The microgravity environment of space means that astronauts’ bones become more fragile, and muscles lose mass. With Balavoine’s flight suit design, these ailments will significantly decrease with the help of the suit’s electroactive fibers, which are currently used mainly in sport and for rehabilitation. These fibers send tiny electric shocks to the wearer’s muscles, which help keep them active and also revitalize them. The material could also be used with a health monitor to record movement and vital signs, control heat and also track the effect of the environment on the body. To combat the effect on traveller’s bones, Balavoine designed flexible protective sections for key areas, such as the spine, which work as an exoskeleton to provide extra support. For a perfect fit, suits could be accurately tailored to a space traveler’s body by using a body scan and X-ray, and could also be adapted and combined with a space helmet for outdoor use.

“I truly think that any product must visually reflect its purpose, so I wanted to design a suit that would inspire strength, aero-dynamism and calm,” Balavoine said. Clément Balavoine, who is based in Amsterdam, studied product design in France before moving to London and collaborating with a number of fashion labels. He later worked as a designer for United Nude in China before striking out on his own.

Click the ‘Read More’ for more images of the space suit.

Via: Dezeen

space suit

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Takashi Murakami will Present New MCA Exhibition with Pharrell Williams Curated Performances

Japanese artist, BBC collaborator and longtime friend, Takashi Murakami, is set to present his latest exhibition at the Museum of Contemporary Art Chicago (MCA) tomorrow, June 6th.

Titled “The Octopus Eats Its Own Leg”, the exhibition shows how Murakami’s art is rooted in traditions of Japanese painting and folklore, and highlights the artist’s careful attention to craft and materials. It also showcases the artist’s astute eye for the contemporary influences of globalization, media culture, the continued threats of nuclear power. “The Octopus Eats Its Own Leg” will be available for preview by fans at MCA’s “ArtEdge: 50” gala, celebrating the museum’s 50th anniversary. The event will also feature a special concert curated by Pharrell Williams, including a performance by singer/songwriter and actress, Janelle Monáe.

MCA “ArtEdge: 50” tickets will be sold starting June 6th, and prices will start at approximately $2,500 USD for both the gala and concert, and around $250 for just the concert. Murakami’s “The Octopus Eats Its Own Leg” will be open to the public up until September 24th.

takashi murakami

Via: MCA

Star Wars Scenes Were Hand-Painted Before CGI

Since the early 2000s, computer generated images, aka CGI, has been the default technology for special effects, but in the 70s and 80s, hand-painting was the technique used for certain scenes, which can be seen in the original Star Wars trilogy.

“Matte paintings are fake sets that—most of the time—are used to be made with plexiglass and oil paint. The artists used oversized panels to create the necessary detail that the camera needed to fool the audiences when the film was projected over the large surface of the theater screen. The paintings were combined with live action film to match the perspective of the painting. If done well, the public would totally buy into the shot.”

Click the jump to check out the original Star Wars trilogy paintings and a history timeline of CGI in movies.

star wars

Via: and DYT

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