Big Shots! Book Signing Recap

We had a dope time with our friend, Phillip Leeds, during his Big Shots! book signing at our flagship at 7 Mercer. Released this month, Big Shots! features polaroid pictures of some popular faces in the hip-hop and fashion world. Shouts to STASH, Michael Kagan, Stretch Armstrong, Daniel Biltmore for coming through and celebrating the release of our good friend’s photo-journal! Hit the jump for recap pics of the event.

Photo cred: Timothy Pang & Mimi Choi
Big Shots!

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BBC Spring 2017 Delivery 2

The Billionaire Boys Club Spring ’17 Delivery 2 has arrived. Featuring a bold color palette and classic camo pattern, the BBC Spring ’17 capsule stands out for springtime temps. The collection also features chenille patches, chain-stitch embroidery and reversible pieces. The capsule’s diverse mix includes denim, windbreakers, woven shirts, t-shirts, sweatshirts, sweatshorts and sweatpants. Fitted hats, snapbacks and dad hats are included to compliment the bold colors and patterns of this delivery. Hit the jump to check out BBC’s Spring Delivery 2, available at 7 Mercer and online at

BBC Spring 17


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Private Label Black Camo Bomber

Private Label—the lifestyle brand that creates travel bags for sneakers—has teamed up with us to release an exclusive BLK CAMO BMBR colorway. Available in our NYC flagship store, the BOMBR duffle was inspired by the classic and forever iconic Bomber jacket, which you can see influences of throughout. Each travel duffle comes with three dividing/removable walls for ultimate organization and two sneaker cases (vented to air out odor, holds up to size 14 shoes , easy to clean & water resistant).

The BLK BMBR (Camo) duffle also features:

-Inner Laptop Compartment (fits up to 14″ laptops)
-Quick Access Back Pocket
-Quick Access Left & Right Side Pockets
-Quick Access Front Pocket
-3 Inner Pockets Smaller Essentials
-Shoulder Strap with Padding

Come through and cop the Private Label BLK CAMO BMBR, available on Friday at 12 pm EST. Click the jump for more images.

Photographers: Luis LedesmaJerome W.

Private Label

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OTHERtone Episode 39

On an epic episode of OTHERtone, Pusha-T, D.R.A.M and Fam-Lay, joined Pharrell Williams and Scott Vener to reminisce on Virginia Beach’s influence on their fashion and music. Watch them talk it up in the clip below and hit the jump for images.

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BIG SHOTS! Book Signing at BBC Flagship

Photographer, former tour manager of Pharrell, and our good friend, Phillip Leeds, will be at our NYC flagship store to sign his newly released book, BIG SHOTS!

BIG SHOTS! offers a compilation of previously unpublished photos documenting some of the biggest names in hip-hop and fashion. The photo-journal gives us a look into a music and fashion era through the nostalgic form of Polaroids, featuring more than 250 instant shots of artists and figures, including Jay-Z, Pharrell Williams, Mos Def, Tyler the Creator, Rita Ora and more. From touring with N.E.R.D to being a part of Billionaire Boys Club inception, Leeds has been around the block and back, and has the celebrity-studded pics to show for it.

Come through on Thursday, April 6th at 7 Mercer Street, between 6pm-8pm to meet the OG, Phillip Leeds. Books and tees will be available for purchase. Hit the jump to preview some of the Polaroids.

Big Shots!


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Billionaire Boys Club x Takashi Murakami Release

This past Saturday, we had our Takashi Murakami collaboration release at our NYC Flagship. A big thank you to everyone who came out to support. We even had the Awesum family in attendance, who modeled the collaboration items in our editorial. Congratulations to our raffle winners Leslie Guzman and Nikki Martinez. Leslie won the crewneck signed by Takashi and Nikki won a 60 cm pink flower pillow. Our Murakami-inspired garden installation will be up for a little while longer. Stop by 7 Mercer to check it out. Click here to shop the collaboration online. Hit the jump to see more images.

BBC x Takashi Murakami

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Billionaire Girls Club Spring I Capsule

Billionaire Girls Club (BGC) is back this Spring with a neutral color palette and over-exaggeratedly sized silhouettes.

The Spring capsule features extra comfy pieces, including brushed French Terry- made sweatshirts and hoodies that are soft to the touch. The unisex pieces range from a cropped hoodie to an oversized crewneck, allowing both men and women to wear them comfortably while making a statement. A women’s medium fits similar to a men’s X-Large, which is showcased in the BGC Spring 2017 lookbook, with a male and female model both wearing a size medium to show flexibility of the collection.

The Billionaire Girls Club Exclusive Capsule Collection is available now at the Billionaire Boys Club NYC Flagship and online at Click the jump to see images from our lookbook. 

Billionaire Girls Club

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LEGO Set to Honor the Women of NASA

In time for Women’s Month and on the heels of the release of the Pharrell-produced movie, Hidden Figures, LEGO announced that there will be a LEGO set in honor of women that have played critical roles in the U.S Space Program aka NASA. In many cases, women’s work have gone unacknowledged and under-appreciated—especially as women have historically struggled to gain acceptance in the fields of science, technology, engineering, and mathematics (STEM).

The LEGO set celebrates and features five notable NASA pioneers, and provides educational background for kids and their parents to learn about them as they build. These women include Margaret Hamilton, Katherine Johnson, Sally Ride, Nancy Grace Roman and Mae Jemison. Click the jump to find out how they contributed to making waves in NASA and images of the LEGO set.


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