BBC Summer 2017 Delivery I

The Billionaire Boys Club Summer 2017 Delivery I capsule has dropped. With an old school flare and a hint of nautical inspiration, the Summer ’17 Delivery I features a pastel palette and bright color blocking, perfect for the summertime temps. 

Retro graphics on tees alongside denim treated with embroidered paint spatter technique are seen within the Collection. Throw-back cut and sew color-blocked shorts made with water-repellent/quick-dry material are also featured. Mesh trucker hats and five-panel color-block hats are included to coordinate with the array of colored bottoms. In all the capsule includes t-shirts, hoodies, joggers, shorts, and denim, which will be made available for purchase at the BBC NYC flagship, all official BBC stockists in the US, and online. Click the jump for images of the entire capsule. 


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Designers Created a Giant Golden Egg Solar Sauna in Sweden

Designers from Studio Bigert & Bergström have built a sculptural chamber in the shape of a golden-egg solar sauna, installed at Luossabacken in Kiruna, Sweden’s northernmost town.

The egg is made out of stainless golden mirror sheeting, its multifaceted form breaking up the surroundings that it reflects into a multiplicity of different mirror images. The egg’s interior has been formed out of wood, with the wall panels and floor decking made out of pine and the bench of aspen. In the center of the egg stands the wood-heated, heart-shaped sauna stove made out of iron and stone. The temperature inside the egg varies between 75° and 85° Celsius. Click the jump to read more about the golden-egg solar sauna.


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Mice Sperm in Space Proves to be Viable

Researchers conducted an experiment that will aid scientists in determining whether or not humans will be able to successfully reproduce in space. After orbiting around the planet for nine months, freeze-dried mouse sperm exposed to the harsh environment of space have successfully produced litters of healthy baby mice, researchers reported yesterday. Click the jump to read more about the experiment.

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Pharrell Williams and Mike Einziger Debut New Startup Technology at TechCrunch’s Disrupt NY

TechCrunch’s premier startup and technology news conference, TechCrunch Disrupt, returned to New York this week in Manhattan. Bringing to life the things that make TechCrunch tick—tech and startups— Disrupt NY ended the conference with a performance by Pharrell Williams and Incubus guitarist, Mike Einziger to showcase the new technology from their new startup, MIXhalo. Founded by Einziger with Pharrell as a an advisor and investor, MIXhalo’s new audio technology essentially makes live events sound studio-quality to concert goers.

At live concerts, musicians are able to hear their performance via headphones that allow them to hear with high-quality sounds. But, the audience does not receive the same sound through blaring speakers. With MIXhalo, you install the iOS app (there are plans for an Android version, too), connect to a special MIXhalo network and then you can hear what Einziger called a “a really, really high quality, studio-quality audio experience,” even if you’re “a thousand feet away from the stage.”

We’re stoked to see this rollout. Check out Pharrell and Mike speak about MIXhalo and their performance in the video below.

Via: TechCrunch

Tennis Hu Release Party Recap

In celebration of the release of the Tennis Hu shoes—Pharrell’s first signature shoe with adidas—we transformed the BBC NYC flagship store into a Tennis Hu themed space for a launch party. Decked with adidas and BBC branded merch, the store also featured a custom-made HU sneaker display structure with glowing green and yellow lighting, illuminating the new shoes. Inspired by the adidas Stan Smith silhouette, Pharrell’s Tennis Hu is essentially a modernized tennis shoe, featuring flexible primeknit, a lightweight EVA midsole, and a built-in lacing system.

Special guests included Stretch Armstrong, Smoke DZA, Kirk Knight, Kerwin Frost and Luka Sabbat.

We also debuted our BBC NYC exclusive Ace and Court tees in celebration of the Tennis Hu launch, that are now available in store at 7 Mercer and online here.

We’d like to give a huge thanks to adidas for sponsoring the event! Click the jump for recap pics of the event.

Photo cred: Chris Prothro

tennis hu

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Summer Internship at BBC! (NYC ONLY)

It’s that time of year again—we’re looking for summer interns!

We’re looking for interns with skills in photography, video and graphic design to join the marketing team this summer (time potentially extended if permitted). Take a look at who we’re looking for:

  • We require that you are able to receive college credit or you have educational background in these areas as a graduate. (Note that this is a non-paid internship).
  • You must live in the NYC area and be able to dedicate 5-8 hours a day, 2-3 days a week. (Office is located in Soho, NY)
  • We’re looking for motivated self-starters and prefer you have an educational background and strong interest in creative marketing, photography, video and graphic design.

What’s in it for you?

  • You will have the opportunity to assist in product/seasonal photoshoots, social media, promotions, as well as a bit of design. If this sounds like you, send over your cover letter and resumes to 

*Partial travel reimbursement

Portfolio required. Please send over with your resume to

(Bonus if you have your own digital camera!)

adidas Shoe Design with a Rhythm Composer Built In

Marketing and creative agency, Neely & Daughters has created a custom concept/prototype for MIadidas—a customizable adidas shoe line—incorporating breakdance culture and the infamous Roland TR-808 Rhythm Composer. The Roland TR-808 is a drum machine responsible for a plethora hits, from the origins of hip-hop in the 1980s to its current status as the foundation of trap music. Kanye West even created and dedicated an entire album to beat machine (808s and Heartbreaks).

Not only is the customized sneaker design inspired by the TR-808, but it can actually make beats. Outfitted with tempo control and a start/stop button, there are also six pre-programmed settings to give a budding producer their start. Additionally, the shoe has a speaker, USB port, Wi-Fi, and Bluetooth built-in.

Currently, there are no plans to bring the Neely Air into production. Click the jump for images of the Neely & Daughters customized adidas Mi sneaker.

Retweet or repost with your thoughts on the concept.


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Human Pantone Project

Brazilian photographer, Angelica Dass, is on a mission to capture every skin tone in the world for her Human Pantone Project aka HUMANÆ. Pantone is the world-renowned authority on color and provider of color systems, and most known for their Pantone Color Matching System.

Once Angelica takes a stunning raw photo of a volunteer, she carefully matches the background with the exact same color code as an 11-pixel portion of the model’s face. The project aims to expand the definition of diversity and to shed light on how much skin tone differs from person to person. More importantly, Dass uses the codified Pantone system because it “dilutes the false preeminence of some races over others based on skin color or social condition.”

The project began in early 2016 and has no real end date since Dass wants to capture as much as she possibly can—salute. Hit the jump to check out Dass’ work.


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