There are certain BBC ICECREAM pieces that hold a special place in the hearts of our long-term fans and friends of the brand. The OG BBC Logo Fitted Hat, originally dropped for Season 1 of Billionaire Boys Club in 2003, happens to be one of those items. The beloved hat has been worn by iconic friends & family such as Pharrell and Kanye. Since its introduction, the hat has become a rare collectors item for fans.
18 years later, we tapped into our archives to bring back the OG BBC Logo Fitted Hat for its first re-release.
For a more updated feel and look, the hat has been designed with a modern fit. Made in Japan, the hat features our OG Billionaire Boys logo on the front and original details including the BBC Helmet logo on the squatchee and Standing Astronaut on the back right panel.
To celebrate this rare release, there will be a limited edition olive green colorway alongside the OG denim version.
The limited edition fitted hat runs in sizes S, M, and L, and is available exclusively tomorrow 7.23.21 @ 12pm ET, at our NYC Flagship, Miami store, and on bbcicecream.com.