On October 15, Alpha Industries and Icecream brought their latest collaboration to Silence Please in New York City for a preview ahead of its global release. Friends of both brands joined creatives, skaters, and media for an evening of music, cocktails, and a closer look at the five-piece collection.

Combining Alpha Industries’ flight heritage with Icecream’s skate-inspired graphics, the collection explores reflective fabrics, reversible layers, and Dalmatian faux fur. Guests browsed and shopped the B-15 Bomber, Flight Nylon Pant, Faux Fur Full-Zip Hoodie, Faux Fur Messenger Bag, and Essential Tee before the collection launched the following morning.

Father Bop provided the soundtrack, while spirits partner Johnnie Walker US and coffee partner GRINDIN coffee supported the evening’s drinks. Guests enjoyed GRINDIN Espresso Martinis made with Johnnie Walker, finished with Ripple-printed graphics. GRINDIN coffee was also available at the café, with bags available for purchase.

ESP Camera captured Polaroids throughout the night, alongside photography by humaneuncut and levidodopeness and videography by avisual.studios. Attendees included Rox Brown, Kamari Bonds, Ivy Catrett, Aixa Jahara, and Jae Milez, with teams from Hypebeast and Complex also joining the celebration.

The Alpha Industries x Icecream collection is available now at bbcicecream.com, bbcicecream.eu, bbcicecream.jp, and Billionaire Boys Club / Icecream’s New York City and Miami flagships. It is also available through Alpha Industries’ regional websites, U.S. flagship stores, and participating retailers worldwide.

Credits
Collaboration: Alpha Industries x Icecream
Spirits partner: Johnnie Walker US
Coffee partner: GRINDIN coffee
Polaroids: ESP Camera
DJ: Father Bop
Photography: humaneuncut and levidodopeness
Videography: avisual.studios
Venue: Silence Please