BBC ICECREAM Miami Flagship Grand Opening


Pharrell and special guests celebrated the BBC ICECREAM Miami Flagship grand opening on Thursday, October 20th. In the heart of Miami's Art District, the 5,000sq ft Flagship, located next to Wynwood Walls, brings a curation of premium streetwear and lifestyle brands, including Billionaire Boys Club, ICECREAM, Billionaire Girls Club, Human Made, CDG Play, and more.

Designed by SNARKITECTURE, a New York-based design
studio co-founded by Alex Mustonen and Daniel Arsham, the BBC ICECREAM Miami Flagship is a reimagination of the traditional retail model, taking the form of an art gallery—as seen with a 7ft Daniel Arsham bronze astronaut sculpture in the store's center floor—with the goal to drive social engagement
and exploration.

“I’m very grateful that we have the opportunity to bring our flagship store to Miami. It’s going to be a place where people can come in to get inspired by the mix of fashion, culture, art and design,” said Pharrell Williams, Founder of BBC ICECREAM. “I can’t wait for everyone to see what we’ve created here, it’s really special.” - Pharrell Williams

Relying on materials and finishes inspired by the Everglades National Park, Snarkitecture designers incorporated hints of greens and blues throughout the space and are applied to different material textures. The design makes use of environmentally-friendly materials, such as recycled plastics, glass and wood panels, in a spacious open-concept layout.

We're proud to be in the heart of the Art District in Wynwood, Miami. The
Flagship will also serve as a canvas for special artworks on its exterior walls with life-size art installations, highlighting local and global artists, which is aligned with the neighborhood’s status as a cultural and artistic hub in the
city. In addition to the exterior installations, these artist rotations will be launched in
tandem with capsule releases.


The Miami flagship store features an array of exclusive collaborative products curated by Sarah Andelman, including Human Made, Comme des Garçons, Bamford, Yellowpop, Baggu, Bunny Shapiro, Krink, Humanrace and more.

“We curated brands thinking of what would be the best to complete BBC and ICECREAM’s existing products and taking in consideration the Miami location and lifestyle,” said Sarah Andelman. “We kept in mind what Pharrell would personally like to find in the job and will regularly be refreshing and updating the selection for special events.”

The Billionaire Boys Club Miami flagship store is located on 2545 NW 3rd Avenue with business
hours from 11:00am to 6:00pm on Monday through
Saturday, and 12:00pm to 6:00pm on Sundays.

Watch the grand opening recap above and view pictures below. A special thank you to LVMH Moët Hennessy.

Photos by:@opticalwaves @louieseye, @worldreedye