The capsule honors a shared Virginia lineage. Billionaire Boys Club, built on the space-age, genre-defying vision birthed by Pharrell Williams’ 757 roots, meets the hyper-local community energy of Cousinz Festival, established by Norfolk’s own street-culture icons Pusha T and Fam-Lay. The resulting apparel is a physical manifestation of a hometown homecoming.

The exclusive drop features three distinct, heavyweight graphic tees:

• The Billionaire Boys Club x Cousinz Rocket Ship Tee: A high-impact graphic that fuses Icecream’s iconic astronaut/rocket imagery with the festival’s signature branding.
  
• The Billionaire Boys Club x Cousinz VA Tee (Available in Black and White): A clean, striking tribute to the Commonwealth, engineered with premium typography and minimal co-branding designed for the asphalt.
  

To ensure true fans and the local community get first access ahead of the festival gates opening, the collection will skip traditional retail delays. The public pre-order window officially opens on Saturday, July 25, and will run strictly until Saturday, August 15.

The entire capsule is available exclusively online at cousinzfestival.com