Billionaire Boys Club opens the year with the first delivery of the Spring 2023 Collection. Inspired by an “East meets West” theme, the delivery celebrates the origins of the brand, from Tokyo to New York, with its roots in Ura-hara all the way to the streets of Soho, NYC.
“For the Spring 2023 collection, we put a focus on our history and executed a refresh on classic logos and silhouettes into new fabrications and techniques”, says Billionaire Boys Club Creative Director, Joseph Au.
Hero pieces from Delivery I include a classic 1950s motorcycle inspired nylon jacket with removable pins and patches, a denim pant piece embellished with iconography of past BBC collections and a jacquard knit half-zip top with an updated take on an archived BBC ZIG-ZAG pattern.
As the first collection of Billionaire Boys Club’s 20th anniversary, the brand continues to act as a platform for creative contributions from the streetwear, fashion, music and arts communities.
Billionaire Boys Club tapped the AWGE-affiliated photographer, Bladi to capture the Spring ‘23 campaign, styled by Fatima Bah.
The campaign displays statement pieces with muted silhouettes perfect for layering this season.
The second delivery will be released in late February/top of March and is accompanied by the first Heart & Mind.tv series episode of the year featuring an intimate behind-the-scenes profile video on the AWGE creative, Bladi, as he invites BBC and viewers into his world, including his trips and jobs at London, Paris and Milan Fashion Weeks, and more.
Shop the collection and view the lookbook below. Shot by Bladi [@fuckatnames] and styled by Fatima Bah [@fatimab].
Photographer - Bladi [@fuckatnames]
Stylist - Fatima Bah [@fatimab]
Models - Jordy [@cuchifleeto] + Alexander [@chuckys.play]
Makeup + Hair - Penelope Sierra [@penelopeplzz]