We celebrated our collaboration and collection release with the Soulection crew last night at our NYC Flagship, where Soulection's very own Andre Power and The Whooligan blessed us and our guests with dope DJ sets.
The Billionaire Boys Club x Soulection Collection released yesterday afternoon at 7 Mercer Street, where fans lined up to be one of the first 100 customers who then became eligible to be invited to our special event later that evening. The capsule included classic BBC graphics and typeface on hoodies, short and long sleeve tee silhouettes, as well as accessories including hats, a Pintrill pin, a tote bag, branded Apple Beats Pill, and a 32gb flash drive pre-loaded with Soulection White Label discography. All pieces feature OG-style designs, colorways and silhouettes, bringing back early 2000s vibes.
Our guests were treated to Ciroc beverages throughout the night and an exclusive BBC x Soulection giveaway at the end of the event, which served as a perfect prelude to the music group's first show of their seven-year anniversary tour, held at the Williamsburg Music Hall.
We'd like to give a shoutout to Soulection for this amazing collaboration and wish them more years of timeless sound.
Images via: Greg Locsin and Chris Prothro