In recent years, the BBCICECREAM NYC Flagship in Soho has become a go-to destination for the best Japanese brands in streetwear. In addition to our in-house labels— Billionaire Boys Club, ICECREAM, Billionaire Girls Club and Bee Line—the NYC team, has carefully selected accompanying brands over the years, and now offers Human Made by NIGO, Neighborhood, Comme des Garcons Play, Kaikai Kiki, MEDICOM, WTAPS and more.
To showcase styles from brands every season, BBCICECREAM NYC will now present seasonal look books exclusively for the store. View the look book below, featuring this summer's styles from Billionaire Boys Club EU, Human Made, Neighborhood, WTAPS and CDG Play.
Photography by: Mark Nguyen