06/30/25

BILLIONAIRE BOYS CLUB X CLIPSE

The Billionaire Boys Club x Clipse limited-edition t-shirt represents a powerful fusion of streetwear culture and hip-hop legacy, dropping in anticipation of the highly anticipated album "Let God Sort Em Out." This exclusive collaboration celebrates the enduring influence of Clipse, featuring premium materials and bold design elements that pay homage to both brands' iconic status. With limited quantities available, this collectible piece captures the raw energy and anticipation surrounding the album release, making it a must-have for fans. 

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THE ORIGIN OF CLIPSE AND BILLIONAIRE BOYS CLUB

Billionaire Boys Club and Clipse share a bond that spans over two decades, built on mutual respect and a shared vision for culture and streetwear. Their partnership began in the '90s when Pharrell Williams gave the duo their iconic name and became their creative collaborator.

By 2001, Clipse signed to Pharrell's Star Trak imprint, leading to their critically acclaimed debut Lord Willin' in 2002. The following year, Pharrell launched Billionaire Boys Club with NIGO, and Clipse began working on Hell Hath No Fury alongside him. This felt like the next chapter in a movement that extended beyond music into style, ambition, and cultural influence.

As Clipse rose to elite status, their connection to Billionaire Boys Club became unmistakable. They were regularly spotted in Billionaire Boys Club gear across music videos, press photos, and daily life, helping establish the brand as a cultural powerhouse. When Billionaire Boys Club opened its first flagship store in Tokyo in 2005, followed by the release of Hell Hath No Fury in 2006, both brands were at their peak.

Even during Clipse's hiatus from 2009 and Pharrell's full control of Billionaire Boys Club from 2011, the two remained closely connected. Their 2023 collaboration for Billionaire Boys Club's Moncler partnership proved the relationship was still strong. Now, with Clipse back full-time, a Billionaire Boys Club collaboration to celebrate their new album Let God Sort 'Em Out feels like a natural progression.

It's a fitting chapter in their ongoing story—two brands that continue to support each other and push culture forward. Let God Sort 'Em Out drops July 11th

WHAT THE NEW ALBUM STANDS FOR

The last time Clipse dropped an album, the blog era was in full swing—a time when quality songs and curated taste ruled hip-hop. Soon after, that era faded into the streaming age, where social media antics and viral moments replaced the discerning eyes of bloggers who shaped what listeners consumed.

The effects of this shift are still evident today. Rap quality declined, lyricism took a backseat, and spectacle became the cultural currency driving the genre. Now, the biggest hip-hop tracks often come with a dance or recycle elements from superior songs that came before.

When Clipse announced their return, the culture collectively exhaled. Things had gotten rough. But with Pusha T maintaining his exceptional streak and Malice back to showcase the lyrical precision that sharpens both brothers' skills, they're restoring the quality standard that will inspire others to follow suit.

In an era where making a song takes just a click and most artists prioritize quick profits over artistry, Clipse's Let God Sort 'Em Out represents the return of a time when quality wasn't just important—it was everything.

It's almost time to set things right. Clipse's new album Let God Sort 'Em Out drops July 11th, marking a return to form for rap's coldest duo, determined to restore feeling to a genre that's been going through the motions without any real emotion.