Our European family has released their Spring 2018 collection and it will be available in the U.S. exclusively at our NYC Flagship and website on Saturday, January 27, 2018.
The EU Spring '18 collection finds its inspiration from the late 1960s youth generation and their avid dedication to counterculture views and lifestyles. The pieces in this drop see designs that stem specifically from the "Gathering of Tribes for the Human Be-In", or Human Be-In for short. The event took place on January 14th, 1967, a time when half the American population was 25 years old or younger. The youth had the power of masses, and used it to display their rejection of the political power that dragged them into a relentless war—an inspiration seen on select pieces like multi-pocket military pants, nylon flight pants, and a bomber jacket featuring patchwork.
Various pieces in the collection feature custom all-over print featuring classic Billionaire Boys Club iconography juxtaposed with "Headline" iconography— representing the handbills and posters made to spread word about the event.
Held in San Francisco right before the "Summer of Love", the Be-In only lasted one afternoon, but became an event etched into history where thousands of young people gathered to "Turn on, tune in, drop out". Personal empowerment, political decentralization, communal living and higher consciousness with the aid of psychedelic drugs were the key ideals celebrated at Be-In. A portion of the EU Spring '18 capsule finds its inspiration from the mind-altering drugs, which is seen via all-over psychedelic peyote print and the use of bright colors.
The EU Spring '18 Collection will be available on our site and at the NYC Flagship at 7 Mercer Street, SoHo on Friday, January 26th.
Billionaire Boys Club images via: Greg Locsin