Billionaire Boys Club 2018 Fall Collection

Billionaire Boys Club finds inspiration for this fall season's collection from sports and the arts. While these two categories may seem unrelated on the surface, both have intertwined to bring the best of both worlds to the masses. Influenced by the evolution of sportswear and how athletic apparel has been adopted and donned by athletes, musicians and artists alike, the BBC Fall Collection marries sportswear silhouettes and designs with this season's leading graphic: an all-over print in a custom Billionaire Boys Club paisley, incorporating mainstay brand motifs of spaceships and astronauts.

Billionaire Boys Club 2018 Fall pieces
The trend of integrating of sportswear into fashion can be said to have originated in the 1970s, when people within the entertainment and arts sectors were seen wearing brands and silhouettes that were commonly worn for working out. The tracksuit for example, had once been an outfit only to be worn before and after sports. In the 70s, Adidas helped sportswear come out from its pigeonhole by tweaking the traditional tracksuit and introducing newly developed synthetic fabrics, like Gore-Tex and Sympatex, making them even more practical for everyday wear. 
adidas original tracksuit
Billionaire Boys Club 2018 Fall pieces
In 1972, Nike debuted their first sneaker: the Nike "Cortez", under the marketing direction of Phil Knight, who catapulted what was a shoe for athletics into popular culture and the fashion industry. During the height of the 1972 US Olympics, the Nike Cortez was released at a pinnacle time for sportswear to shine. Not only did Knight ensure that almost every athlete was wearing the shoe, Nike debuted their infamous "swoosh" logo and offered a variation of color-ways for those who wanted to stand out on the running track as well as the dance floor and the streets.
Billionaire Boys Club 2018 Fall pieces
Into the 1980s, more sportswear attire began appearing on artists like Jean Michael Basquiat and Andy Warhol—further solidifying what was a niche category of clothing into higher fashion. Vice versa, athletes were rubbing shoulders with artists and entertainers, and showing their support by donning high fashion pieces and designs depicting their favorite musicians.
Andy Warhol and Jean Michael Basquiat in Everlast
Left: Tennis player, Yannick Noah wearing David Bowie t-shirt. Right: Hip-hop duet, Kriss Kross wearing official baseball jerseys.

Billionaire Boys Club Fall 2018 piece

In 1984, Gucci became the first luxury house to release an Italian-made sneaker/tennis shoe featuring their brand's signature red and green stripes. Adidas and Nike's success had high-fashion designers taking notes. And, with the emerging hip-hop scene and influence from entertainers like RUN-DMC, adidas tracksuits and sneakers adorned with bold eye-catching colors were the perfect attire for emerging b-boys. Ultimately, DMC's single,"My Adidas", 1986, helped solidify the sportswear aesthetic in mainstream fashion. 

RUN-DMC seen in adidas
Billionaire Boys Club 2018 Fall pieces
The Billionaire Boys Club 2018 Fall Collection is essentially a dedication to the pioneers within the sports, entertainment and arts industries, that have all contributed to what we call streetwear today—paving the way for musicians and artists alike to have a platform and say within the fashion industry. 

 Billionaire Boys Club Fall 2018 Collection Look Book photographed by Anton Gottlob, featuring Allan Kingdom


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