The Billionaire Boy Club US Spring 2020 Collection is here. The look book— photographed by Eric Kvatek—was shot in the hidden Japanese temples in the forest of Ohau, Hawaii.
The collection takes inspiration from the classic military and workwear styles such as the C-1 Survival Vest, Tropical Field jacket , the Souvenir Jacket and the Type 2 Denim Jacket. These utilitarian garments are contrasted with adornments signaling messages of peace, the BBC mantra and floral embroidery.
“SEEK INNER PEACE” is a key message embroidered on the iconic Souvenir Jacket, which is a reminder for the importance of knowing oneself. Other key pieces include a Khaki two piece workwear set which is fully machine embroidered with a hand-stitched appearance, taking inspiration from 1940’s commemorative jackets, and an authentic military vest printed with BBC elements and finished in a wax coated twill fabric.
“The delivery is a combination of loosely Western inspired patterns mixed with camouflage to make a unique BBC pattern” shared the creative director, Joseph Au, “The French terry fabrics are washed and treated for soft hand-feel mimicking an older, worn in knit. This combined with the military camouflage tones offers a layered color palette, creating a unique range of looks within the collection.”
View the look book below.