Billionaire Boys Club x Reebok

If you know BBC ICECREAM, you know that footwear was one of the staples in our plethora of style offerings in the early 2000s. Boardflips made waves in the skater and hip-hop communities as the go-to casually bold statement piece featuring our iconic prints like Diamonds & Dollars, Beepers and Butts, and eye-catching contrasting color combinations.   

This year, we teamed up with Reebok to tap the time capsule and bring you those classic BBC ICECREAM designs—this time on classic Reebok sneaker silhouettes. 

Debuting exclusively at Complexcon Long Beach on November 2nd - 3rd, the capsule will include four different styles that will bring long time BBC ICECREAM enthusiasts back to the original Reebok collaboration of 2004. 

The ICECREAM collection of footwear will include the BB4600 HI featuring an all-over embroidered red and blue Diamond & Dollar design, the BB4000 featuring a soft suede upper in an ICECREAM yellow colorway and the Answer V—Allen Iverson's signature shoe that debuted for the 2007 NBA season—a fitting inclusion and nod to the fact that Pharrell and Iverson are both from Virginia Beach.  

BBC ICECREAM will also release Reebok's new ZIG training show in the timeless Billionaire Boys Club space-themed motifs, Space Camo and Starfield. 

All sneakers will range in price from $100-$160USD

In addition to the sneakers, BBC ICECREAM and Reebok will be releasing a capsule of clothing at Complexcon that includes a range of hoodies, sweatpants, and t-shirts, ranging from $65 USD for the t-shirts to $125 for the sweatshirts.

View the full sneaker collection below.