The Shop is Open for Business.

This past weekend on May 16th, Billionaire Boys Club and Topicals came together and presented The Shop: a barbershop pop-up that took over the back space of the Billionaire Boys Club’s New York Flagship store on 7 Mercer St to commemorate the anticipated final restock of the brands collaborative Faded Eye Masks. 

The event encouraged the community to come together and take part in free fades and shape-ups, music, and hang out turning everyday grooming into a shared social experience and embodied your local neighborhood barbershop.  It was an event that could be enjoyed by all ages to truly emulate that skincare is for everyone. 

Barbers who provided the cuts were @cutbyzane and @faletprobarber. When patrons would have a service done, they would then finish off the service by applying a pair of the Faded Eye Masks on them as an apology for cheating on their barber. 

Cocktails were provided by On the Rocks cocktails and sounds by @ecnaiva and @mansrodede