This year marks the 15th year anniversary of BBC ICECREAM, which we celebrated in a number of ways from exclusive collaborative releases to special gifts for our best supporters.
Since its inception in 2003 by Pharrell Williams and NIGO, BBC ICECREAM has been centered on the creativity of “OTHER”—a mindset that has positioned the brand on a level of notoriety among streetwear stalwarts and the fashion industry overall. We've continued to carry this mentality along with our alternative definition and core value of wealth, seen in our aspirational mantra: "Wealth is of the heart and mind, not of the pocket".
To celebrate our 15th year anniversary, we created special edition varsity jackets, exclusive to fifteen recipients, chosen for their contribution and support of the brand—with the list evenly divided between BBC ICECREAM’s three flagship territories: United States, Europe and Japan.
No detail was missed when designing the Golden Bear Sportswear USA-manufactured jacket, which features premium materials including a soft Wool Melton body, Naked Cowhide leather sleeves and reinforced cuffs for extra durability.
Each jacket is made unique with BBC-themed elements incorporated, including felt appliqué representing the respective territories, the flying "B" logo and a retro UFO motif on the back. And, for an added touch, we attached a digital pin displaying a loop of BBC graphics.
To celebrate with all of our fans, we also created a t-shirt and hoodie featuring a screen-printed BBC ICECREAM 15th year anniversary emblem and coordinates of the three Flagship stores in NYC, London and Tokyo, made for the public and to be sold on bbcicecream.com and the NYC Flagship.
In addition to the special varsity jackets, we released eight collaborations at this year's ComplexCon that were symbolic to the integral relationships that have helped BBC ICECREAM become what it is today—some of which gave a nod to our history, while others gave a look into our future.
NIGO’s Human Made, the recently revived Star Trak, SK8THING and N*E*R*D served as collaborators that shed light on BBC ICECREAM’s extensive historical archive, while collaborative projects with SandalBoyz, Private Label, MEDICOM and Pintrill gave insight into BBC ICECREAM’s propitious future.
HUMAN MADE X BBC NIGO CHAINS TEE
BBC OG COCO HOODIE & TEE
BBC X STAR TRAK X MANKEY
N*E*R*D X BBC
ICECREAM X PRIVATE LABEL
ICECREAM X SANDALBOYZ