"Wealth is of the heart and mind, not the pocket." This phrase is the mantra we at Billionaire Boys Club go by everyday, trying our best to fulfill ourselves and the people around us with enriching experiences and knowledge. So much so, that we decided to provide a learning experience for young women interested in tech.
Teaming up with non-profit organization, Girls Who Code, we invited their summer campers for an immersion day at our NYC Flagship, where they met with IBM professionals who taught them about design thinking.
Design thinking: an innovative problem-solving process rooted in a set of skills. The approach has been around for decades, but it only started gaining traction outside of the design community after the 2008 Harvard Business Review article [subscription required] titled “Design Thinking” by Tim Brown, CEO and president of design company IDEO. Since then, the design thinking process has been applied to developing new products and services, and to a whole range of problems, from creating a business model for selling solar panels in Africa to the operation of Airbnb. -Excerpt from MIT website
The day was filled with activities including persona creation, empathy mapping, and storyboarding—all relating to the streetwear industry and how design thinking can work to solve the pain points of both the consumer and a brand.
We'd like to thank Girls Who Code and IBM for spending a knowledge-enriched day at the shop! Take a look at the recap pics below.