Heart & Mind.TV | EP VII: Bladi

The seventh episode of the Heart & Mind.tv series features a behind-the-scenes profile on the photographer and AWGEcreative, Blade (@fuckatnames), as he invites us into his world—bringing viewers to our photo shoot for the Billionaire Boys Club Spring '23 Collection and his personal photography commissions at last year’s London, Paris and Milan Fashion Weeks, and more.


Billionaire Boys Club Spring '23 collection is inspired by sensational Sci-fi tabloids such as ‘Weekly World News’ a satire publication published from 1979-2007, that often distributed stories based on the supernatural and outlandish. Bringing to life science fiction with the collection, graphics incorporated inspire our imagination and are depicted with a whimsical point of view.


Heart & Mind.tv is a short video series that spotlights creatives in music, art, design, fashion, photography, sports, and more. Offering a behind-the-scenes look at individuals who embody the Billionaire Boys Club mantra, “Wealth is of the heart and mind. Not the pocket,” the series highlights those who align with our brand values of individuality, self-evolution and aspiration.

Heart & Mind.tv can be viewed on Billionaire Boys Club channels including, Youtube, Instagram and on bbcicecream.com.

Photographer - Bladi [@fuckatnames]

Stylist - Fatima Bah [@fatimab]

Models - Jordy [@cuchifleeto] + Alexander [@chuckys.play]

Makeup + Hair - Penelope Sierra [@penelopeplzz]

Heart & Mind.tv videographer - Elissa Salas [@elissa.salas]

Heart & Mind.tv videographer + editor - Papi Aki [@whois_akil]

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