In the world of luxury streetwear, collaborations have the power to send ripples of excitement throughout the fashion community. The latest partnership causing waves is between the iconic Billionaire Boys Club, co-founded by Pharrell Williams and NIGO, and the creative powerhouse Hidden.PPF. As Billionaire Boys Club commemorates its 20th anniversary, this limited edition capsule collection is a testament to its enduring influence on culture and style.


Pharrell's Timeless Influence

Billionaire Boys Club, known for its unique blend of luxury and streetwear aesthetics, has always been closely associated with Pharrell Williams' groundbreaking influence on culture and fashion. To pay homage to the brand's co-founder and his impact, the collaboration features photo-transferred images of Pharrell from the early 2000s. This creative choice is a nod to Pharrell's iconic style and enduring influence on the fashion landscape.


The Capsule Collection

The Billionaire Boys Club x Hidden.PPF BBC20 Capsule Collection draws inspiration from the Billionaire Boys Club design archives, offering a range of unique pieces. The standout item is a special edition made-in-Japan denim pant, featuring the Billionaire Boys Club logo transcribed in Japanese characters in the brand's signature "across-the-front" style. This distinctive detail pays tribute to the brand's Japanese roots and adds a touch of exclusivity to the collection.


The capsule also includes the following must-have items:

  1. OG Logo Hoodie: A classic staple from the Billionaire Boys Club, this hoodie boasts the iconic OG logo, a symbol of the brand's enduring legacy.

  2. Photo Hoodie: A standout piece that features the captivating photo-transferred images of Pharrell, capturing the essence of the early 2000s style.

  3. Photo Tees: For those seeking a more casual yet stylish look, the collection offers photo tees, each carrying the unique imagery that defines this collaboration.

  4. Classic Curve Tee: An exclusive take on our re-imagined classic curve logo tee.


Where to Find It

The Billionaire Boys Club x Hidden.PPF BBC20 Capsule Collection will be available starting on October 20th. Fashion enthusiasts can get their hands on these exclusive pieces at the BBCICECREAM flagship stores in New York City and Miami this weekend. The collection will also be available online starting immediatley at bbcicecream.com.


Whether you're a longtime fan of Billionaire Boys Club or a newcomer to the brand, this collection is sure to make a statement in your wardrobe and become a cherished part of streetwear history. Don't miss out on your chance to own a piece of this sartorial history on October 20th.