Billionaire Boys Club joins forces with creative powerhouse Hidden.PPF. Commemorating the brand's 20th anniversary, this limited-edition capsule collection reflects the brand's lasting influence on culture and style.
Pharrell's Timeless Influence
Billionaire Boys Club, known for its unique blend of luxury and streetwear aesthetics, has always been closely associated with Pharrell Williams' groundbreaking influence on culture and fashion. To pay homage to the brand's co-founder and his impact, the collaboration features photo-transferred images of Pharrell from the early 2000s. This creative choice is a nod to Pharrell's iconic style and enduring influence on the fashion landscape.
The Capsule Collection
The Billionaire Boys Club x Hidden.PPF collection draws inspiration from the Billionaire Boys Club design archives, offering a range of unique pieces. The standout item is a special edition made-in-Japan denim pant, featuring the Billionaire Boys Club logo transcribed in Japanese characters in the brand's signature "across-the-front" style. This distinctive detail pays tribute to the brand's Japanese roots and adds a touch of exclusivity to the collection.
Available October 20th at bbcicecream.com and US Flagship Stores