Yesterday we brought spring in with color and celebrated Holi with adidas at our NYC Flagship.
Holi, also known as the festival of colors, is the Hindu celebration marking the beginning of spring in India, and the inspiration behind Pharrell's newest chapter with adidas for the Hu series.
Celebrating joy, humanity and equality, the use of powder colors during the Holi festival symbolizes unity, good fortune and happiness, to name a few. Festival goers fling the colors in the air and all over themselves, hoping for long lasting color in their lives.
Inspired by the magic and beauty of this expression, adidas and Pharrell are dropping four apparel styles and five variations of footwear, as well as a special Hu Holi beach towel, which will be available at all BBC Flagships on March 16th. This follows the release of Hu Holi Blank Canvas Collection, serving as a minimalistic canvas; just add color.
Guests of the Holi celebration at our NYC Flagship were treated to authentic Indian hors d'oeuvres and drinks, a DIY tie-dye station, and hip-hop and Indian sound fusions by DJ Sharad.
We'd like to thank adidas, DJ Sharad and our guests for celebrating Holi with us!
Listen to the music mix "CONNECTED" for Pharrell x adidas, provided by DJ Sharad.
Photos via: Ismail Sayeed and Kid WZRD