This season, we were inspired by the classic concept of work vs. play. Especially in this age of hustle culture, we wanted to take a step back and reflect on the sweet balance of having fun while also grinding and working hard.
Staying true to ICECREAM's heritage as a skate brand, we were inspired by the energetic style of skaters from mid-90s. The capsule is filled with our classic core staples such as t-shirts and nylon shorts. We sprinkled psychedelic designs throughout the collection to sweeten up our ICECREAM collection.
STRAWBERRY & CHOCOLATE DENIM FITS
This season introduces STRAWBERRY and CHOCOLATE Denim Fits for ICECREAM Denim.
STRAWBERRY ICECREAM Denim offers the classic straight leg silhouette inspired by 90s skate style and designed with our skate community in mind, while CHOCOLATE ICECREAM Denim brings a more slim leg fit.
The ICECREAM Fall 2021 campaign features, music artist, Thoto, Harlem based rapper signed to A$AP WORLDWIDE/ AWGE. Along with Thoto, we tapped fashion designer and entrepreneur, Dandy, to bring the Fall collection to life.
The first delivery is now available on bbcicecream.com, at our NYC Flagship [7 Mercer St.] and our new Miami pop-up [401 NW 26th St.].
Follow the blog and our instagram @bbcicecream for the latest updates on when ICECREAM Fall Delivery II will land.
Model: Thoto & Dandy Bin Havin
Photographer: Shadi
Stylist: Walter Harvin
Styling Assistant: Lil Thud
Beauty: Pepper, Shideh Kafei
