This season, we were inspired by the classic concept of work vs. play. Especially in this age of hustle culture, we wanted to take a step back and reflect on the sweet balance of having fun while also grinding and working hard.
Staying true to ICECREAM's heritage as a skate brand, we were inspired by the energetic style of skaters from mid-90s. The capsule is filled with our classic core staples such as t-shirts and nylon shorts. We sprinkled psychedelic designs throughout the collection to sweeten up our ICECREAM collection.