The ICECREAM US Spring 2020 collection is here. Along the same vein as the FALL 2019 collection, ICECREAM Spring 2020 explores the concept of 'ICECREAM WORLD', which envisions everyday New York City people from all walks of life, wearing ICECREAM. The look book complements the eclectic aesthetic of the collection with the different characters that were photographed.
The look book was styled by @mistermort, and was photographed by Cian Moore at NYC landmarks and pedestrian locations.
The ICECREAM Spring 2020 Collection is now available on bbcicecream.com and at our BBC ICECREAM NYC Flagship.