Introducing the ICECREAM Spring 2021 Collection, reflecting inspiration from classic Pop artists of the 1960s through the 1980s, such as the Rolling Stones and Jimi Hendrix. Pieces in the collection mirror the eccentric nature of the pop artists' ensembles, which were often styled with bright colors and bold pieces. Overlapping prints, a skeleton printed denim jacket, and the classic Cones N’ Bones graphic are designs incorporated, offering a psychedelic twist and a nod to a bolder era in fashion.
The pieces throughout the collection showcase ICECREAM’s classic iconography with optimistic colors reminiscent of Memphis Design team campaigns that ran in the ‘80s. This interpretation has been achieved by reimagining the outlandish style to a more modern street style that keeps all the best aspects of the utility, color statements, and graphic designs. The laid-back silhouettes of the time, which put comfort and functionality above all else, are present in the collection with color block cargo pants that have multiple pockets, and the quilted varsity jacket.
The ICECREAM Spring 2021 Collection will be available online at bbcicecream.com and in-stores starting February 18th at 12pm EST.
View the full lookbook -- photographed by Cian Moore, styled by Walter Harvin, and featuring Olan Prenatt.