ICECREAM releases it's Pre-Fall 2022 campaign, featuring Sam Wise, a founding member of the rap collective House of Pharaohs. Endorsed by Frank Ocean and Virgil Abloh, Sam Wise has collaborated with artists like Knucks, 808ink, and Jesse James Solomon.
Highlights of the collection include the Zebra Varsity Jacket with graphic sleeves and logo on the back. Other notable pieces are matching collegiate-inspired tracksuits, a casual zip-up jacket, and a striking knitted sweatshirt. The collection also features loose-fit denim jeans with screen print artwork on the back and embroidery inside both pockets, graphic T-shirts, and button-down shirts with ICECREAM branding.
