Since its inception in 2004, ICECREAM has championed those who value passion, perseverance, and adventure—virtues embodied by pro BMX athlete Nigel Sylvester. Nigel's talent is celebrated not only for his impressive bike tricks but also for the adventurous and cinematic POV content he captures, transporting viewers to scenic biking locations worldwide.
ICECREAM is proud to announce its partnership with Nigel Sylvester and his BMX lifestyle brand, GO, for a special two-part project celebrating the sport and its community. Dubbed "ICECREAM to Real Cream" by Nigel, the project celebrates his journey from childhood dreams to success. "ICECREAM To Real Cream illustrates my evolution and love for BMX riding through GO & BBCICECREAM," says Nigel Sylvester. "This capsule starts with how I fell in love with BMX riding, rolling through the streets around Queens during hot summer days with friends. That experience, energy, and spirit catapulted me towards accomplishing my dream of going Pro. Now, I can truly live out my imagination, and that drives me forward."
Part I of the "ICECREAM to Real Cream" project celebrates Nigel Sylvester’s adventurous childhood with a short film set in his stomping grounds in Queens, NYC. BMX riders Markell Jones, BS Ballout, and Donovan Howard wear pieces from the first capsule in the short film, which Nigel describes as "a typical summer day" from his youth. The first capsule highlights Nigel Sylvester’s childhood love for BMX riding, which grew into a dream he had to pursue. The second part, celebrating those fulfilled dreams, is coming soon.