ICECREAM x Zero Fatigue by Smino


BBC ICECREAM has influenced pockets of fashion, music and culture since 2003. Today, the brand continues to tap influential creatives in music, art, sports and more to bring various apparel, accessories and experiences to the BBC ICECREAM audience.

This summer, BBC ICECREAM tapped music artist, Smino, for an exclusive merch capsule and experience that celebrated Smino’s love for OG ICECREAM pieces, his music artistry and creative outputs through his brand, Zero Fatigue.

In celebration of the collaboration, ICECREAM x Zero Fatigue took over Manhattan with a mobile merch and ice cream truck, powered by Amazon’s Rotation. And, a special appearance by Smino at the BBC ICECREAM NYC Flagship, on Thursday, Friday 14th.

The partnership comes to life after a blossoming relationship that started between the artist and the BBC ICECREAM brand in 2018, when Smino was featured in the BBC EU Flight Jacket 2018 look book and wore the jacket in his music video, Wild Irish Roses, and a collaborative animation video for Martin Luther King Jr. Day in 2021.

Check out the recap pics below.