When Pharrell unveiled a sneak peek of the ICECREAM Boardflips in his music video Drop it Like It's Hot, it would become a moment in ICECREAM history that would continue to pave the path to what we do. Following the Boardflips, the Boutiques would take the sneaker community by storm with eye-catching designs that flipped the script for sneaker heads. The silhouettes and graphics became an emblem for out-of-the-box sneaker heads that dared to step out of their comfort zones.

To this day, our fans have displayed their passion and dedication with maintained vintage ICECREAM pairs from exclusive drops in the early 2000s.

One of those fans happens to be David Pierce, aka The King of Creamz—one of the most prolific collectors of ICECREAM sneakers. King of Creamz has amassed well over 75 authentic pairs—from the earliest drops, to one-of-ones [which we can't even wrap our heads around how he got his hands on!], to the most recent silhouettes.

"I do this because I love it". - King of Creamz

Watch a recap of King of Creamz speaking with sneaker aficionado, Fresco Wilson at our NYC Flagship about hidden ICECREAM gems.

A special thanks to those who came out and to our sponsor Makku.

Follow us at @bbcicecream on Instagram and stay updated with our blog as we announce more in-store events in the future.