MINI USA and ICECREAM, a sub-label of Pharrell Williams and Nigo’s streetwear brand Billionaire Boys Club, have teamed up to celebrate the new MINI Electric in Nanuq White with an exclusive earth-conscious capsule collection via leading livestream shopping platform NTWRK on December 15 @ 4PM ET / 1PM PT.
At the heart of the partnership, one hundred percent of the proceeds at checkout will be donated to Polar Bears International and their education and outreach efforts dedicated to informing, inspiring, and providing a powerful platform for saving the polar bears and the arctic region. Through science, media and advocacy, Polar Bears International works to inspire people to care about the Arctic, the urgent threats to its future, and the connection between this remote region and our global climate.
From day one, BBC ICECREAM has been focused on inspiring others in positive ways. This partnership is no different, we are very excited to be able to share this vision of a sustainable future and use our collective platform to further drive this message, together with MINI USA & NTWRK,” says BBC ICECREAM Creative Director, Joseph Au.
Each MINI x ICECREAM Save the Polar Bears Collection includes a tee, a hoodie, and a keychain, all of which nod to the polar bears and will retail for $150.
THE KEYCHAIN features a polar bear attempting to lick his head, which is topped with whipped cream and red cherry
THE HOODIE pays homage to the Arctic Sea Ice Day ad, and the bear is seen hanging outside of the MINI Electric
THE TEE features a running polar bear honoring the Running Dog graphic which ICECREAM has become known for. On the back, the tee sports a paw print, representing the positive steps being taken towards saving polar bear’s melting habitats.
“MINI is always looking to find impactful and unconventional ways to affect positive change in the world, especially when it comes to sustainability,” said Rah Mahtani, head of brand communications at MINI USA. “It is why we are pleased to partner with ICECREAM and NTWRK to amplify the environmental advocacy of Polar Bears International in a fun and exclusive way.”
The MINI x ICECREAM Capsule Collection will be available for purchase during a NTWRK live episode – which will feature exclusive footage of the Creative Director of BBC ICECREAM and the new MINI Electric filmed in the Santa Monica Mountains, CA.