Billionaire Boys Club x Moncler creatively combines Italian luxury with modern streetwear. The accompanying campaign features influential music duo Clipse, with Pusha T and No Malice sporting key designs from the collection. Billionaire Boys Club, the luxury streetwear brand founded by Pharrell Williams and Nigo, celebrates its 20th anniversary this year and has consistently pushed boundaries with its innovative designs and unique motifs.
What makes this collaboration even more interesting is the involvement of Clipse, the influential music duo consisting of Pusha T and No Malice. Clipse's influence on both the hip-hop world and the fashion industry cannot be overstated. Not only is the duo known for their distinctive lyrics and thought-provoking narratives, but they have also made waves with their impeccable sense of style. The Moncler x Billionaire Boys Club campaign with Pusha T and No Malice features the pair wearing pieces from the collection on an icy photo set, complete with oversized Diamond & Dollars props. Their presence adds an undeniable aura of authenticity and creativity to the campaign, and perfectly matches the fusion of luxury and streetwear that the collaboration embodies.
The Billionaire Boys Club x Moncler collection will be available at global BBC Icecream flagship stores, bbcicecream.com and moncler.com.