Pharrell Williams x Adidas | NMD S1 MAHBS

Pharrell Williams and adidas are expanding their collaboration with the introduction of a new sneaker silhouette, the MAHBS, in the NMD S1 collection. Williams describes MAHBS as an opportunity to express collective human sentiments positively, stating, "It’s a hybrid of innovation and working to get things done, to inspire." The sneakers showcase a natural material design with a worn-in appearance accented by pops of blue on the spray-painted heel and Humanrace branding. The S1 soles incorporate BOOST technology for added comfort, and the rubber outsole features the Trefoil logo for grip and traction.

The NMD S1 MAHBS campaign was brought to life by London based director, Duncan Loudon and produced by Jonny Lu Studios in London.

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