We partnered with adidas Originals to create a pop-up experience in Miami's Wynwood Art District, just in time for Art Basel. And, to celebrate, we hosted an opening celebration with a special appearance from Pharrell Williams.
The pop-up—open through May 2019—brings BBC ICECREAM's most popular pieces, along with exclusive BBC Miami logo tees and hoodies. Divided into two spaces, the pop-up features one side with retail brands, while the other offers The BBC x adidas Originals Elevated Galactic Experience. An interactive installation, The Elevated Galactic Experience uses BBC's recognizable outer space theme along with innovative technology that explores the relationship between light and gravity—an ultimate walk-on-the-moon experience.
In addition to BBC ICECREAM and adidas brands being available at the pop-up, others including Human Made, NEIGHBORHOOD, CDG Play, MEDICOM Toy and KaiKai KiKi will be offered.
Visit the BBC ICECREAM x adidas pop-up at 255 NW 25th Street, Miami, FL 33127.
Hours of operation: Monday-Thursday: 11AM-9PM; Friday-Saturday: 12PM- 10PM; Sunday: 11AM-8PM.