The Blue Room
ICECREAM AND REEBOK UNVEIL THE “PALE CERULEAN” BOARD FLIP DURING PARIS FASHION WEEK
On Wednesday, June 24, Icecream and Reebok transformed OGATA Paris into The Blue Room, an immersive listening experience held during Paris Fashion Week to celebrate the upcoming July 2 launch of the Reebok x Icecream “Pale Cerulean” Board Flip. Rooted in Japanese craftsmanship and the enduring influence of skate culture, the evening translated the origin of the silhouette into a space shaped by sound, design, and community. Friends of the brands, including Tyler Herro, Jorjiana, Fam-Lay, and more, gathered alongside Paris Fashion Week attendees for an evening soundtracked by IFE Radio and Fatherbop.
The Pale Cerulean Board Flip has roots in a long cross-cultural conversation between streetwear and craft, between Pharrell's Icecream universe and Reebok's athletic heritage. In its latest evolution, the Pale Cerulean Board Flip was presented not as a centerpiece to be photographed but as an object to be understood — passed between hands, worn through the room, encountered naturally within the context of the evening.
The Reebok x Pale Cerulean Board Flip will be available July 2 online and at U.S. flagship locations, followed by a global release on July 14 via Reebok.com.
