Pharrell: A Fish Doesn't Know It's Wet
Straddling art, design, and hip-hop, Pharrell’s creative output is without peer or precedent. By playing off different disciplines—music, fashion, and contemporary art—Pharrell has redefined the role of the contemporary artist, blazing a trail for other musicians and cultural figures. Expanding on themes covered in Places and Spaces I’ve Been, this book gathers a new group of collaborators. Engaging Pharrell in conversation, talents as diverse as Karl Lagerfeld and Takashi Murakami position Pharrell’s work within contemporary visual and material culture.
The worldwide success of the song “Happy” to his soundtrack and production credit for the Oscar-nominated film Hidden Figures bookend a volume devoted to Pharrell’s mastery of artistic collaboration. Featuring work with artists as diverse as JR, Alex Katz, Mr., and Daniel Arsham, the book highlights recent projects and designs for Chanel, Moncler, Moynat, and Adidas. But at the heart is the visual language that Pharrell has built around his Ice Cream/Billionaire Boys Club clothing line, which integrates streetwear into the design of apparel, accessories, limited-edition toys, and skate graphics. This alone makes the book a must-have collectible.
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