Billionaire Boys Club and Star Trak came together at Nami Nori West Village for an intimate friends-and-family dinner celebrating the release of In My Mind… Star Trak Made Me.

Created in recognition of the 20th anniversary of Pharrell Williams’ In My Mind, the limited-edition collection reflects more than two decades of shared history across music, fashion, and culture.

Hosted alongside longtime Star Trak executive Rob Walker, the evening brought together friends, family, and collaborators, including Pusha T, Swizz Beatz, Futura, Steven Victor, Vashtie, Bay Swag, AZ Chike, Eason, and Katteyes.

Guests enjoyed a custom Nami Nori menu accompanied by sounds from legendary New York DJ Stretch Armstrong. The West Village space was transformed with tonal green florals and custom details throughout, including branded uniforms, menus, napkins, engraved chopsticks, and food stenciling.

The evening served as both a celebration of the collection and a reunion of the community that has surrounded Billionaire Boys Club and Star Trak throughout their shared history.

In My Mind… Star Trak Made Me is available now at bbcicecream.com and Billionaire Boys Club U.S. flagships.
Guests enjoyed a custom Nami Nori menu accompanied by sounds from legendary New York DJ Stretch Armstrong. The West Village space was transformed with tonal-green florals and custom details throughout, including branded uniforms, menus, napkins, engraved chopsticks and food stenciling. The evening served as both a celebration of the collection and a reunion of the community that has surrounded Billionaire Boys Club and Star Trak throughout their shared history.

“In My Mind… Star Trak Made Me” is available now at bbcicecream.com and Billionaire Boys Club U.S. flagships.