Billionaire Boys Club and New York artist Jae Tips returned this season with the third installment of their ongoing collaboration—an exploration of color, energy, and iconography expressed through a shared design language. Part 3 introduces a focused capsule of five pieces: a hoodie, a tee, a jersey-and-short set, a hat, and two New Era fitteds, each merging Jae Tips’ expressive visual world with signature BBC codes.

To mark the release, the BBCICECREAM Wynwood flagship hosted an Art Basel activation on Thursday, transforming the space into an interactive environment centered on craft and customization. Guests moved through stations offering complimentary personalization with purchase, including heat-pressed collaboration graphics on New Era fitteds and a beading studio for creating keychains, bracelets, necklaces, and accessory pieces.

Refreshments were provided in partnership with New Era and Hebru Brantley’s Old G line, rounding out an afternoon designed around community and creative expression. The day transitioned into a private friends-and-family gathering featuring a performance by Bay Swag and music by DJ Mellow Domingo.

The Billionaire Boys Club by Jae Tips Part 3 capsule will be available on bbcicecream.com on Saturday, December 13th.