Billionaire Boys Club, founded by Pharrell Williams and Nigo in 2003, is a globally recognized clothing, accessories and lifestyle brand, whose blend of streetwear and luxury has influenced countless pockets of fashion, music, design and culture.

As the brand has morphed to continuously lead and define fashion, we have built a universe from the foundation of Billionaire Boys Club to form ICECREAM, Bee Line and Billionaire Girls Club.

The brands’ DNA are fueled by Pharrell’s aspirational motto and our brand mantra, “Wealth is of the heart and mind. Not the pocket.”

The name “Billionaire Boys Club” was chosen with an irony meant to provoke thought. We, at Billionaire Boys Club, are perpetually focused more on originality and authentic self expression than the direct financial implications of our name. We challenge our community to perceive wealth in humanity, compassion, creativity and curiosity. Wealth is of the heart and mind...


Billionaire Boys Club and its family brands are dedicated to the community that made us what we are today. We recognize the importance of giving back to our community and the impact we have as a cultural entity. We have and continue to align ourselves with the causes that matter to us and our communities, including working with NYCHA for financial housing support to those affected by COVID-19, raising awareness and money for Black Lives Matter, Stop Asian Hate, mental health non-profit organizations and more.


Visit our Global Flagships in NYC, London and Tokyo, and our Miami, FL store. The BBC ICECREAM NYC Flagship and Miami store carry our brands along with a curated selection of Japanese brands, including Human Made, Neighborhood Official and WTAPS. Additional brands we carry include CDG Play, MEDICOM, adidas, Timberland and more.

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You can also find BBC ICECREAM seasonal styles at these following stockists:

Nordstrom 1700 7th Ave,  Seattle, WA
Saks 117 W 57th St,  New York, NY
Capsule 383 W 125th St, New York, NY
Corporate 2643 Erie Ave, Cincinnati, Indianapolis, OH,IN
CRÈME 321 300 Monticello Ave, Northfolk, Philadelphia, VA,PA
Feature 3735 W Spring Mountain Rd UNIT 205, Las Vegas, Calibasis, NV,CA
Oneness 431 Jersey St. Lexington, KY
SOCIAL STATUS/ABP 1519 Central Ave, Charlotte, NC  Multiple, PA, FL, TX, GA
Wish 447 Moreland Ave NE #1562, Atlanta, GA
Sneaker Politics 135 Arnould Blvd. Lafayette, LA,TX
Proper 5209 2nd St, Long Beach, Houston, CA,TX
NEXT/Xhibition 2068 W 25th St,  Cleveland, OH

Follow us on Instagram for all Billionaire Boys Club, ICECREAM, Bee Line and Billionaire Girls Club brand updates, special projects and more.

Get all brand news, special topics and highlights on the BBC ICECREAM Blog.

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